Creative Lead-Copy (FRENCH & ENGLISH)

Job description

Overview

This role creates engaging, persuasive content in French/Wolof for various channels like ads, social media or websites. Thus crafting compelling narratives that resonates with Target audience specific francophone markets and communities.

Responsibilities

1.

Content Creation

Develop original and French /Wolof, localised copy for a variety of marketing materials including ads, brochures, websites, emails, social media posts, video scripts, and more. Craft compelling headlines, taglines, and calls to action that resonate with the target audience.

Client Collaboration

Understand client briefs and translate their requirements into creative concepts and copy. Participate in client meetings to present copy ideas and receive feedback.

Research

Conduct thorough research to understand the client's industry, products, services, and target audience. Stay up-to-date with industry trends and competitors' marketing strategies.

Editing and Proofreading

Review and edit copy to ensure accuracy, clarity, and consistency. Proofread all materials to maintain high standards of quality and professionalism.

Brand Consistency

Ensure all copy adheres to the client’s brand voice and style guidelines. Maintain consistency in tone, style, and messaging across all marketing channels.

Collaboration

Work closely with designers, art directors, and other creatives to ensure the visual and textual elements of campaigns are cohesive. Collaborate with account managers to understand client needs and project timelines.

Project Management

Manage multiple projects simultaneously, meeting deadlines and maintaining quality. Track and document progress, ensuring all deliverables are completed on time.

Innovation

Bring fresh, innovative ideas to the table to enhance the effectiveness of marketing campaigns. Experiment with different writing techniques and formats to find the most effective approach.

Qualifications

Tertiary Qualification : Journalism, Communication, Marketing or related subject 5-6 years as a copywriter, someone who understands digital as well. The candidate must speak fluent French and English and be able to write professionally. Preference would go to a candidate that also speaks Wolof (Senegal)