Digital Media Planner

Job description

Company description Who Are We? At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfill our clients' needs in creativity, media, technology, data, and production. We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally.

This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients.

Job Description

As Global Digital Planner on the Coty account, across Prestige and Consumer Beauty, you will create digital media plans across multiple European markets, working closely with two other planners and the Account Manager, with a dotted reporting line to the Global Client Lead. You will own a market portfolio from planning through delivery, optimisation and evaluation. Using hands-on platform experience, you will connect audiences, targeting and investment to campaign objectives, ensuring sufficient reach and frequency.

You will coordinate with channel specialists, buying teams and publishers to keep campaigns accurate, on budget and on time.

Responsibilities

What will you do? Build digital media plans from briefs, defining audiences, channels, budgets, volumes, rates, timings and KPIs; reconcile plans after campaigns. Use platform targeting tools and forecasts to assess audience scale, reach, frequency and investment sufficiency; recommend priorities when budgets are stretched. Apply hands-on platform knowledge to campaign setup and optimisation with channel specialists, recommending audience and budget adjustments.

Coordinate delivery with the planning team, Account Manager, buying teams and publishers; monitor deadlines, budgets and quality. Maintain flowcharts, trackers, approvals, POs, traffic sheets and actuals. Prepare reports and evaluations with the consultant, turning results into conclusions and recommendations. Support audience and competitor analyses using sources such as DGM/NOM and Nielsen Spend; suggest improvements to processes and collaboration.

Experienced media colleagues will support you with on-the-job training in our tools, processes and ways of working.

Qualifications

What are we looking for? An HBO or WO degree, preferably in marketing, communications, business administration or a related field. Preferably at least 1+ year of digital media planning experience. Hands-on advertising platform experience, such as Meta Ads Manager, Google Ads or TikTok Ads Manager, covering setup, targeting, budgets and optimisation. Ability to build a media plan from a brief and understand targeting capabilities, limitations and the trade-off between precision and scale.

Understanding of investment sufficiency

using audience size, media costs, reach, frequency and duration to assess budget needs. An accurate, organised and analytical approach, with confidence in numbers, reporting and Excel. A proactive, flexible and solution-oriented mindset, curiosity about digital media, and strong stakeholder and teamwork skills. Planning tools, DGM/NOM, Nielsen Spend, flowcharts or campaign tracking experience is a plus. Additional information What do we offer?

A competitive salary, a laptop, phone, and travel expense reimbursement. The opportunity to (continue to) develop yourself and the option to take courses/workshops. Opportunity to work on big brands and with an experienced global agency across multiple verticals. A super ‘gezellig’ (if you know you know) and brand new office in the Staal-Kade building, Zuid area of Amsterdam (moving in December 2026).

The Work Your World Program

the opportunity to work elsewhere in the world for 6 weeks a year. Discounts on Classpass and a bike plan. A work environment where everyone feels heard, valued, and respected. Did reading this spark your enthusiasm? Then send us your application and CV now, and who knows, you might be joining us soon at Publicis Groupe in Amsterdam. We look forward to meeting you!