Brand Manager - Infant Formula, Nutrition

Job description

Main Purpose of the Job Build and grow the medical and Consumer Healthcare brands in the portfolio through science-led, consumer-centric brand strategies. Lead Healthcare communications and medical outreach so the brands earn trust with consumers and healthcare professionals (HCPs). Drive brand performance through strong design communication , effective agency interactions , and close teamwork with Medical, Regulatory and Sales.

Key Responsibilities

Brand planning: Build annual brand plans that fit the business plan. Cover category and brand analysis, consumer and HCP insights, competitor activity and spend effectiveness.

Medical brand stewardship

Manage the positioning, claims and portfolio strategy for medical brands, keeping all communication scientifically sound and compliant.

Healthcare communications

Create integrated campaigns across ATL, BTL, digital and point-of-care channels, with clear messages for both consumers and HCPs.

HEP (Healthcare Engagement Programs)

Plan and run HCP engagement programs such as CMEs, scientific detailing aids, conferences, KOL partnerships and doctor education initiatives.

Medical outreach

Run outreach programs with doctors, nutritionists, pharmacists and clinics to build the brands' presence in prescriptions and recommendations.

Pharmaceutical channel focus

Work with Sales and Trade Marketing to strengthen visibility, activation and recommendations at chemists and in pharma channels.

Design communication

Lead creative development for packaging, visual identity, detailing aids, leave-behinds and digital assets. Make sure every touchpoint stays consistent with the brand.

Agency interactions

Manage creative, medical communication, digital and media agencies end to end, from writing briefs to final delivery and measuring results.

Cross-functional collaboration

Work with Medical Affairs, Regulatory, Legal and Supply Chain to get claim approvals, compliance sign-off and on-time launches.

Innovation and renovation

Take new products and renovations from concept to launch, including concept testing, regulatory inputs and launch readiness.

Performance tracking

Track market share, prescription and recommendation share, brand health, campaign results and PFME/A&P spend, and propose corrective actions.

Qualifications & Experience

Education: Post-graduate degree in Business Management (Marketing). A science, pharmacy or life sciences background is an advantage.

Experience

2–4 years in brand management within Consumer Healthcare, Pharmaceutical, OTC or Medical Nutrition. Hands-on experience with HCP engagement and healthcare communications is required.

Capabilities

Strong grasp of marketing fundamentals and P&L basics. Good understanding of healthcare compliance and claims regulations. Strong design sense and skill at briefing and managing agencies. Excellent communication and stakeholder management.