Product Communications Manager, Threads

Job description

Meta is looking for an experienced Communications Manager to support comms for Threads, a text-first app for conversation. In this role you will work on the development and execution of a strategic communications program that builds awareness, shows cultural relevance, and tells the creator and consumer story for Threads. After one of the most successful product launches at Meta and growth to 500M MAU in under 3 years, there is a huge opportunity to shape Threads' brand narrative and evolution story.

This role will be responsible for executing on the comms strategy, with a focus on both product and partnership comms. Candidates must be strategic, creative, and have a strong product sense. We are looking for an experienced communicator who can devise proactive campaigns and establish relationships internally and externally. The ideal candidate brings a combination of consumer and product comms experience to be able to support both the product and brand, landing creative, proactive stories and holistic moments outside of launches and product tests.

This role will report to the comms lead for Threads, and will collaborate with cross functional partners across marketing, product, partnerships, policy, legal, and international comms teams. The candidate will also be expected to build and maintain strong relationships with consumer/tech reporters, beat reporters, and new media outlets that reach priority audiences and drive coverage.

Responsibilities

• Collaborate with the Product and Marketing teams for go-to-market product moments to land our message
• Execute against a strong communications program that encompasses earned media and content-first tactics for consumers and creators - meeting audiences where they are Collaborate with the larger international comms teams to run successful product launches, communications campaigns, and ongoing storytelling in our priority markets
• Develop a wide range of communications materials including blog posts, social media posts, communications plans, statements, briefing materials for executives and more

Qualifications

• 6+ years of experience in communications for a consumer technology company or agency
• Bachelor's degree in Communications, Journalism, English, Public Relations or similar field Experience distilling product concepts into plain language for non-expert audiences Experience creating messaging materials, and partnering collaboratively with cross-functional partners including Product, Legal, Marketing, Public Policy, Partnerships
• Demonstrated ability to develop crisis or issues communications frameworks for high-visibility product or policy matters Experience advising and preparing executives for media engagements, including developing briefing materials and spokesperson preparation
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Familiarity with the regulatory and policy landscape affecting social media platforms, including content moderation and platform governance topics Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Experience leading communications for social media platforms, messaging products, or consumer applications at scale Experience working with creator or public figure partnerships