Brand Manager

Job description

Job responsibilities Brand Management － Brand plan － Budget & profit planning & control － A & P management － Pricing strategy & inventory management Event & Promotion － Brand-driven events（wine tasting, Trade dinner, Winemaker event） － Cross brand event cooperation － Channel activation plan Media & PR － Official social account management － Social campaign － Media sponsorship & after-event media follow up

Brand assets, POSM & Merchandising － Brand assets development － POSM management － Off trade & outlet visibility management Market Intelligence － Competitor information collection and analysis Profile University graduate or above, major in Business/Marketing Excellent English and Mandarin in speaking and writing Rich wine knowledge Experience in wine industry or in handling the wine trader like BPhR is a bonus Strong marketing sense and well understanding on Chinese wine drinkers.

Solid brand marketing activation/promotion experiences. Well understanding and experience of social /digital marketing & communication Good in planning & figures Good communication & presentation skills Good PC skill Objective and result oriented Priority setting and follow up Time management Cost control