[GUERLAIN] Product Manager (1yr Contract)

Job description

Position

• Marketing strategy Responsible for PREMIUM SKINCARE / Make up / Fragrance products’ annual revenue and promotion under management. Prepare a Marketing strategy in line with the company’s objectives to achieve the sales target and increase brand awareness. Plan, develop and execute accordingly yearly marketing plan, and promotion plan through new product launches as well as the ongoing support of basic business. Enhance and sustain the Guerlain image both corporate products and specific via aesthetic promotions in line with guideline, philosophy and worldwide image.
• Marketing Mix Monitor, survey, define and update continuously the marketing mix of SKINCARE categories, their positioning versus our competitors’ and market trends regarding the products, the consumers, the price, the distribution, the promotion, and the communication.
• Budget Responsible for meeting the sales growth and contribute to overall corporate profit through the control of budgeted marketing expenses. Prepare budget materials upon request from top management. Monitor and update Yearly / Monthly category plan and adjust if necessary. Job responsibilities
• Marketing Strategy Set annual skincare objectives and priorities in line with Guerlain strategy. Analyze market trends, competitor activities, customer needs and product performance to identify business opportunities and challenges. Develop and execute 360° marketing plans for new launches and key pillar products. Define product positioning, sampling strategy and promotional plans with CRM and Communication teams. Coordinate with Region, France, registration and import teams to ensure timely execution. Communicate marketing strategy and product plans to related teams and provide regular reports, dashboards and campaign analysis.
• Marketing Mix Manage product forecasts, lifecycle, performance tracking and product deletion plans. Monitor sales, market share, customer feedback and other key indicators to improve product performance. Track competitor pricing and propose local pricing recommendations based on market trends and HQ guidelines. Define key product messages, claims and communication materials across channels. Review and validate product-related materials from France and local teams.
• Budget Propose annual sales targets by product based on marketing strategy, promotion plans and market trends. Prepare monthly sales forecasts and share them with Sales, Import and Distribution teams. Monitor actual sales versus forecast and revise plans when needed.

Forecast quantities for new launches, samples, testers, GWPs and promotional items. Review inventory status, identify overstock risks and recommend solutions. Manage category and A&P budgets within the approved plan.

Profile Education

University graduate and/or up Years of experience: 4 years~8years Experience: At least 3 years of experience in product management at the cosmetic and/or high-luxury brands.

Language

Fluent in both Korean and English Computer skill proficiency: MS PPT, Excel, Word Hard Skill: Data Analysis, Marketing & Budget Planning, Campaign Execution, KPI Monitoring, Reporting Soft Skill: Collaboration, Communication, Strategic Thinking, Customer Centricity