品牌经理

Job description

Position RESPONSIBILITIES

Brand Management Brand plan Budget & profit planning & control A & P management Pricing strategy & inventory management Event & Promotion Brand-driven events（wine tasting, Trade dinner, Winemaker event） Cross brand event cooperation Channel activation plan Media & PR Official social account management Social campaign Media sponsorship & after-event media follow up Brand assets, POSM & Merchandising Brand assets development POSM management Off trade & outlet visibility management Market Intelligence Competitor information collection and analysis REQUIREMENTS: University graduate or above, major in Business/Marketing Excellent English and Mandarin in speaking and writing Rich wine knowledge Above

• 5 years working experience in marketinh function Experience in wine industry or in handling the wine trader is a bonus
• Strong marketing sense and well understanding on Chinese wine drinkers.

Solid brand marketing activation/promotion experiences. Well understanding and experience of social /digital marketing & communication Good in planning & figures Good communication & presentation skills Good wine knowledge Good PC skill Objective and result oriented Priority setting and follow up Time management Cost control