PR & Marketing Intern

Job description

Position About This Role

The PR & Marketing Intern (1-year contract) for TAG Heuer South Korea will support the PR and Marketing team in day-to-day operations, digital content coordination, and customer engagement initiatives. This hands-on role assists in organizing marketing materials, supporting digital campaigns, and analyzing campaign performance data. We are looking for an eager, detail-oriented individual with a strong interest in the Korean luxury market and a passion for luxury brand storytelling.

This position reports directly to the Senior Marketing Executive. Job responsibilities PR & Media Support PR and media-related marketing activities to strengthen TAG Heuer’s visibility and brand awareness. Support the maintenance and update of lookbooks and press materials. Track, analyze, and report on media coverage and clippings. Translate and localize website content, press releases, and advertising copy while ensuring consistency with TAG Heuer’s brand tone and manner.

Support editorial and content shoots on-site as needed. Coordinate watch loan logistics, including product condition checks, tracking, and returns. Coordinate with HQ, other markets, and local logistics teams regarding prototype calendars and product availability. Provide boutiques with PR guidelines and relevant PR materials. Monitor emerging trends, competitors’ activities, and relevant cultural experiences to identify opportunities for the brand.

Celebrity Identify opportunities for celebrity dressing and product placements to enhance brand visibility. Build and maintain relationships with media and stylists. Support gifting and product seeding activities for media and celebrities. Monitor competitors’ PR and celebrity marketing activities and contribute ideas for future coverage and activations. Support Ambassador and Friend of the Brand (FOB) activations. Administration Provide administrative support, including creating and following up on purchase orders (POs), invoices, and related documentation.

Profile Strong interest in luxury, watches, fashion, culture, and media. Experience in the Luxury Watch & Jewelry industry, PR, showroom management, or ambassador/VIP relations (Preferred) Proficiency in MS Office Proactive and flexible attitude towards supporting across the marketing team’s activities and ad hoc task. a team player with a willingness to share ideas. Strong communication and interpersonal skills, Fluent in written and spoken English.