CRM Executive

Job description

Position About This Role

The CRM Executive for TAG Heuer South Korea will play a pivotal role in managing customer relationships and driving engagement strategies across various digital platforms. They are responsible for developing and implementing CRM initiatives to enhance customer satisfaction, loyalty, and retention. This role requires a blend of analytical skills, strategic thinking, and creativity to effectively manage customer data and optimize communication channels.

This role requires a strategic thinker with a deep understanding of the Korean luxury market and a passion for delivering exceptional brand experiences. Reporting directly to the Retail Director.

Job responsibilities Responsibilities

Data Analysis: Monitor and analyze CRM data to track identify trends, performance, and generate actionable insights to improve sales, customer targeting and effectiveness.

Customer Segmentation

Utilize data analytics to segment customers based on targeted customer groups, sales driven, customer behaviors, and preferences to personalize communication and marketing efforts.

CRM Platform Management

Oversee CRM platforms (Salesforce) and tools, ensuring they are properly configured, integrated with other systems, and optimized for maximum efficiency.

Customer Journey Mapping

Map out the customer journey to identify touchpoints and opportunities for personalized interactions, ensuring a seamless and consistent experience across all channels.

Collaboration

Work closely with cross-functional teams in Korea and regional/ global HQ including marketing, sales, finance, and CS to align CRM efforts with overall business goals and objectives.

Strategy Development & Action plan roll out

Develop and execute CRM strategies aligned with business objectives to drive customer acquisition, retention, and lifetime value, and concretely develop action plan to deplete the plan to the store with exact and precise HOW- TO Campaign Management: Plan, execute, and optimize CRM campaigns across each sales channels including email, SMS, social media, and in-app notifications to drive engagement and conversions.

Content Creation

Collaborate with marketing and content teams to develop relevant and compelling content tailored to different customer segments and stages of the customer journey.

Compliance and Privacy

Ensure compliance with data protection regulations (e.g., personnel information regulation, GDPR, CCPA) and best practices for data privacy and security in all CRM activities. Profile At least 4 years of relevant luxury retail sector and/or in Watches and/or Jewelry category. Proven experiences in CRM or related role, preferably in a retail, especially Watches and/ or Jewelry field. Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.

Proficiency in CRM platforms (e.g., Salesforce) and Microsoft Office tools like MS Word, MS Excel, and MS PowerPoint. Excellent communication skills with the ability to create engaging content and effectively communicate with cross-functional teams. Knowledge of data privacy regulations and best practices. Creative thinker with a passion for innovation and continuous improvement in CRM strategies. Able to work flexibly and standalone, embrace change and a dynamic work pace and to work as part of a team.

Proficient in English both verbal and written and Native in Korean.