Digital Lead, Professional Products Division

Job description

Key Job Accountabilities 主要職務 1. Mission Drive digital strategy to re-invent the division to become global leader in professional beauty industry 2.

Key Job Accountabilities

Build digital strategies for brands in line with global direction with consumer centricity and ensure the execution. Ensure to place customer & consumer insights at the heart of our marketing & business model.

E-commerce

implement the e-commerce strategy for our brands, ensuring the global consumer experience. Integrate digital into division strategy to drive more consumers to our customer salons.

Consumer touch points/media strategy

Plan & optimize media (all touch points) strategy & investments.

Social media management

Create, develop, manage communities (consumers, KOLs, hairdressers) and implement the social media strategy to support our brands. Offer digital educational platform to hairdressers to support sustainable salon development. Requirement 必要な要件 1. Expected Experience and Skills 必須の経験・スキル Fluency in Japanese and business level of English. Extensive practical experience in the e-commerce business Successful experience with the ECOM Platform.

Experience leading ECOM's business. Expertise in e-commerce (mainly indirect: Rakuten, Amazon etc), digital marketing, social media, CRM, digital media. Understanding of digital trends & technologies. Strong project management and solid analytical skills. Strong leadership to drive digital transformation with multiple stakeholders (Global, Region & Japan). Highly collaborative and interpersonal skill for project management.

People Management skill & experiences. 2.Preferred Experience and Skills 望まれる経験・スキル Experience leading ECOM's business on the brand side. Understand of beauty trends and passion to lead beauty business at e-commerce Understanding of hairdressing business and market