Manager- Tik Tok Shop Content (Urban Decay)

Job description

Job Title Manager, TikTok Shop – Content (Urban Decay)

Location

L’Oreal West Reports To: Dir, TikTok Shop (Urban Decay)

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique.

Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.

What You Will Learn

Content Strategy & Data Optimization: Own the TikTok content calendar for specific brand(s), leverage qualitative and quantitative insights to optimize narratives, execute A/B testing, and analyze organic/commerce data via the TikTok Business Suite to maximize ROI.

Content Innovation & Division Leadership

Drive brand content innovation (such as Content Flooding aligned with product priorities,live streaming, and webinar evolution). Analyze competitive trends across the category/categories to stay at the forefront of innovative storytelling.

Livestreaming

propose strategic frame, TSP for affiliate, owned model, cadence, seasonality Webinar Evolution : propose strategic frame, create best-in-class execution/brief model for brand, execute monthly + branded/seasonal webinars (approximately 1 per month)

TikTok Shop Ecosystem & Execution

Drive full-funnel e-commerce performanceby tracking KPIs (GMV, AOV, reach), partnering cross-functionally to support product launches, and building agile content banks.

Creator Community & Agile Approvals

Partner to establish and brief the core creator/affiliate network. Support agile approvals for creators and content by educating brand teams, and translate performance metrics into executive-level insights.

Hands-On Creative Production

Lead end-to-end short-form video production (scripting, filming, editing using mobile tools like CapCut and Adobesuites), forecasting audio/meme trends to deliver native-feeling content rapidly.

Best in class modeling

Lead by example by filming first partly TikTok content that models high quality storytelling and product education for the affiliate network to emulate (in partnership with Affiliate Manager)

What We Are Looking For

Required Qualifications: Bachelor’s Degree 3-5 years of experience Experience with TikTok Shop Microsoft Office Suite In-office presence Preferred Qualifications: Beauty experience on TikTok Shop preferred Strong project management, communication, and organization As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan!

Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits

Information As Follows: Salary Range : $90,200 - $128,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from

Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don’t meet every single requirement?

At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!