Consumer Engagement Manager, Loreal LUXE

Job description

Key Responsibilities

Luxe Strategy Localization & Omnichannel Experience: ⚫ Tailor global engagement strategies to local markets, ensuring brand consistency and driving collaborative, premium omnichannel consumer experiences for our brands. ⚫ Adapt global consumer journey strategies to local market nuances across all touchpoints (Media, A&I, CRM, Loyalty, Services, Beauty Advisors, etc.), emphasizing the unique needs of the luxury consumer.

Brand Prestige & Engagement Execution

⚫ Ensure brand engagement consistency and excellence across all offline and online consumer experiences, maintaining the high standards of our portfolio.

Content & Platforms Management

⚫ Oversee operations and content planning for key social media platforms and brand communities, strategically framing and curating content to resonate with and engage the audience.

Consumer Insights & Performance

⚫ Gather and analyze consumer data to derive actionable insights specific to the market, informing strategy and bespoke brand experiences. ⚫ Implement competitor watch mechanisms to monitor competitor consumer engagement strategies and KOL investment tracking, identifying trends and opportunities. ⚫ Prioritize, track, and benchmark omnichannel KPIs defined by global guidelines, ensuring continuous optimization tailored for the Luxe Division.

Cross-functional Collaboration

⚫ Drive collaboration within consumer engagement teams and with cross-functional stakeholders (e.g., Marketing, Sales) to deliver integrated consumer journeys. ⚫ Lead and arbitrate transversal projects affecting consumer engagement, ensuring alignment with brand objectives.

Requirements

⚫ Education: Bachelor’s degree in marketing, Communications, Digital Media, or a related field. ⚫ Experience: 5+ years of progressive experience in consumer engagement, social media management, or digital marketing, with a strong preference for experience within the beauty, FMCG and luxury.