Director, Creative Effectiveness

Job description

Establish, own and continuously refine a new embedded support model for BU brand teams, shaping how it's rolled out and embedded across the organization to scale creative effectiveness across 24+ brands. Provide embedded support across key moments including brand foundations, brand tune-ups, IAT immersion sessions, briefing and creative development, driving stronger briefs, more effective agency partnership and stronger creative output.

Build the capability of BU brand teams by providing hands-on support, advice and troubleshooting, influencing outcomes without taking ownership away from the teams themselves. Build creative community and reputation (15%) Curious, courageous, collaborative and strategic leader passionate about the power of brand, communications & consumer experience to impact strategic direction of business. Minimum of 10 years of hands-on experience, including client and/or agency side positions.

Proven track record of driving creative excellence, innovation, effectiveness and impact. Demonstrated ability to lead, inspire and impact teams without direct authority. Strong influence and relationship-building skills with the ability to drive the agenda in ambiguous situations. Exceptional strategic thinking and problem-solving abilities. Ability to create and execute practical plans to achieve strategic objectives. Excellent communication and storytelling skills, with the ability to create simple, compelling narratives and present ideas effectively.

Passion for planning, building systems, and executing action plans. Strong project management skills and the ability to thrive in a dynamic, fast-paced environment. Demonstrated fluency in brand foundations, briefs and critical brand building activities (e.g. strategy, consumer, insights, design, craft, etc.) to influence all brand pillars tools.