Analyst, Portfolio Marketing

Job description

Portfolio Campaign Analysis

Analyze consumption and panel data, market research, and consumer insights to identify opportunities for portfolio marketing campaigns. Develop recommendations for which brands or products to feature in these campaigns.

Define Success Metrics

Collaborate with stakeholders to define success metrics for portfolio programs, leveraging business performance data, commercial marketing mix data, and insights from brand and sales teams.

Develop Campaign Roadmaps

Partner with Portfolio Marketing & eCom & Customer Marketing leadership, agency partners, and other stakeholders to create campaign roadmaps, including critical milestones and deliverables. Work closely with Commercial Planning & Analytics team to interpret performance trends, inform power window category and display selections/targets, and forecast current year impact of portfolio marketing campaigns Support Portfolio Marketing Sr.

Manager in strategic planning, construction of campaign briefs and program executional efforts by providing brand and customer analytics that support decision-making

• Coordinate with both external and internal creative agency account managers to align teams on project timelines and deliverables and schedule major reviews with relevant stakeholders
• 1+ years of experience in marketing analytics, market research, or a related field
• Strong analytical and problem-solving skills, with ability to interpret complex data sets and develop actionable insights
• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams
• Strong knowledge of consumer behavior and market trends, particularly in the food and beverage industry
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
• Strong organizational skills to manage multiple projects with complex deliverables and stakeholders