Associate Director, Global Consumer Foresight & Marketplace Strategy

Job description

Synthesize information and build data-informed perspectives to inform the strategic planning processes. Represent consumer expertise globally considering the intersection of macroeconomics, marketplace dynamics, structural shifts, and consumer attitudes and behaviors today and tomorrow as a result. Lead and implement highly visible enterprise learning plans and trend deep dives to inform innovation platform development and existing business strategy across the global portfolio.

Connect consumer, culinary, and cultural trends trends to broader consumer motivations and translate signals in culture into strategic opportunities for Kraft Heinz. Build upon existing trends and foresight capabilities by vetting and onboarding new technologies and data sources to develop best-in-class methodologies. Constantly evaluates supplier partners to ensure cutting-edge methods. Ensure that the consumer is at the forefront, living principles, inspiring change, pivoting, and communicating as new learning and consumer understanding is gleaned.

Requires working in high levels of ambiguity, and working with the broader team to define strategic direction for growth opportunities 1-10 years out. Operate a computer and view screens for ~100% of the work schedule At least ten (10+) years in a strategic insights/consumer research or trends-focused role, preferably at a CPG manufacturer, or 7+ years with a combination of supplier, agency, and manufacturer-side insights experience showcasing increasing responsibilities and scope.

Comfort with both leading custom research and synthesizing secondary data sources to tell a holistic story and influence an organization. Meaningful experience in the consumer insights space; able to break historical ways of working, experiment, and drive agility. Mastery of common qualitative and quantitative market research methods, alongside willingness to experiment and try new methods. Proven ability to distill cultural, consumer, and culinary trends to drive impact into innovation pipelines, product development, business strategy, and M&A planning.

Experience tailoring content for diverse audiences, ranging from external customers to executive leadership team. High level of tolerance for working in ambiguity, leading change, and motivating change management Experience working with progressive trend and foresight tools that leverage fast-moving consumer signals and willingness to explore new tools and ways of thinking. Working knowledge of syndicated research tools (e.g., Nielsen, Circana, Mintel, etc.) Master at storytelling in creative and impactful ways - excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite) Advanced Degree Preferred