Lead, Consumer Insights - Frozen

Job description

Strategic

Be a key strategic business partner to Marketing team and a thought leader. Leverage their understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams Impactful: Drive to "so-what's" by making actionable recommendations routed in deep understanding of marketing, business and consumer An Owner: Possess a willingness to get your hands dirty, think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies.

Flexible

Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, works well in an environment of change Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization Self-motivated: Ability to handle many workstreams, competing priorities and distill a plan that can be implemented for the team.

High level of tolerance for working in ambiguity, leading change and inspiring change management.

Analytical

Ability to see through data and recognize patterns to inform brand actions Collaborator: Team player, works well in a fast-paced entrepreneurial environment Coach & People Leader: Drive to share knowledge and develop a high-performing team Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results Influence: Ability to influence at senior levels of an organization and drive focus and impact Storytelling: Leverages creative and impactful points to garner alignment - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).

Minimum Bachelor's Degree. Advanced Degree Highly Preferred A minimum 5+ years of solid Market Research / Insights experience is required on the client-side, or 7+ years with a combination of supplier & client insights experience showcasing increasing responsibilities and scope.

Experience working across a category and/or portfolio of products preferred Prior people management experience preferred

• Proven ability to distill insights and drive impact into an organization - bringing the consumer to forefront High level of tolerance for working in ambiguity, managing change and driving change management
• Proficiency with different qualitative & quantitative research tools across advertising, innovation, syndicated services Experience and comfort in POS (Nielsen/IRI), Panel, and social listening Experience and comfort in analytical tools (e.g.

MTA, Mix, Conjoint, etc.) is required

• Proficient at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite) Key Point of Contact for Consumer-Based Platform - key lead to unlock strategic initiatives across platform Unearth powerful consumer insights /Pain points across platform and help identify growth opportunities for brands that improve our long-term equity & innovation efforts Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products
• Develop and lead holistic, comprehensive research plans across communication, product, pack and foundational consumer empathy and understanding
• Help shape 3Yr Growth Strategy and assist teams in pulling through to brand's annual marketing plans, including strategy, creative development and optimization
• Evaluate effectiveness of campaigns and help optimize media and channel mix to improve efficiency and ROI Support Enterprise Transformation Agenda - support consumer insights best practices and center of excellence initiatives
• Develop the 1 direct report of this role and coach them to drive the right skills and behaviors