Category Manager (Frozen)

Job description

Strategy & Planning

Propose and support CL/SCM with development of Japan Kraft/Heinz brand strategy and Annual Operation Plan.

Analysis

Conduct category analysis for the key categories within the business unit (BU). Report market performance and provide insights into root causes.

New Product Development

Lead and propose innovation agenda and pipeline that best fit the brand and business growth. Lead cross functional team, both Heinz Japan internal and other countries, as Category Manager to achieve the best result with new product launch. Responsible for P&L and business targets to deliver brand growth for short and long term.

Activation and Campaigns

Lead key brand project i.e. (mainly)

Range Extension, Innovation Research

Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking.

Other tasks

Work with Product development team, and Sales team to develop samples and trade materials. Support Sales on customer queries. Other administrative tasks. Minimum of 4 years of experience in brand management/marketing/customer marketing/trade marketing in Food industry. Experienced in the use of quantitative and qualitative market research and its applicability to managing brands. Experience of using key financial measures of a brand and experience of budget planning and management.

Self-motivated and willingness to push the boundary and hold other's accountability. Ability to work in diverse and multi-cultural environment with strong cross functional communication ability. Having strong interest and knowledge in digital marketing. Experience in planning and execution in both owned and earned media, and growing brand's SNS fanbase is plus. Understanding of marketplace dynamics and shopper behavior Bachelor's degree Proficiency in Japanese and English.

Advanced degree in Business Administration, Marketing and/or equivalent. Thorough understanding of business principles and practices. Strategic thinker, capable of combining everyday activities with long term plans.