Sr Manager, Consumer Insights - Portfolio

Job description

Strategic

Be a key strategic business partner to Marketing team and a transformational leader. Present advanced understanding of the consumer, research methodologies/techniques, marketplace drivers, standard processes and experience to drive the business forward Strong Business Competence -Understands how to diagnose and level up critical business issues/business metrics/knowledge gaps with an eye for translating these into landing the right ‘business questions' to solve on the consumer front Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams Impactful: Influence so-what's" by making actionable recommendations routed in deep understanding of market dynamics, our business and consumer An Owner: Ownership mentality, think and act like a start-up, and build out a function against a blank slate.

Apply expertise & instincts to shape our North American approaches & standards Analytical: Ability to work with data and recognize patterns to advise brand actions.

Flexible

Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, thrives in an environment of change Strong Communicator: Showcase strong interpersonal skills through distilled clean/concise insights that drive storytelling behaviors though the organization. An ability to support findings with salient data is key.

Self-motivated

Ability to handle many workstreams, opposing priorities and distill a plan that can be implemented for the team Collaborator: Team player, works well in a fast-paced entrepreneurial environment Coach & People Leader: Share knowledge and develop an impactful team Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results Influence: Ability to influence at senior levels and drive focus and impact Strong experience in strategic insights/consumer analytics roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.

Proficient in various market research techniques, especially quantitative methods. Interaction with modeling processes or results a plus (i.e., Marketing Mix, Price & Promotion) Thrives in agile ways of working and has a track record of collaboration with cross-functional partners like Marketing, R&D, Sales & Category Leadership, Sensory, Finance and more. Experience working with both primary and secondary data sources Solid understanding of syndicated research tools (e.g.

Nielsen, Circana, Mintel, etc). Proven track record to distill insights and drive impact into an organization - bringing the consumer to forefront. High level of tolerance for working in ambiguity, managing change and leading change management. Proficient at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite). Deep experience in Excel is desirable.