Section Head- Digital Marketing

Job description

Job Description

Key Responsibilities: Lead Digital Excellence: Spearhead digital marketing strategy for Kia India, guiding internal teams and agency partners to strengthen the brand’s digital thought leadership.

Integrated Strategy

Collaborate across Marketing & PR divisions to design cohesive, result-driven marketing strategies aligned with the business plan.

Content Leadership

Drive integrated digital communication plans that position Kia as a content leader across digital platforms.

Cross-Functional Collaboration

Partner with internal teams to support all digital communication requirements with seamless execution.

Digital & Hyperlocal Innovation

Stay ahead of emerging trends, identifying and adopting new platforms and techniques to enhance competitiveness.

Performance Marketing

Develop and execute robust hyperlocal digital media strategies across SEM, Programmatic, Social, and Display channels in collaboration with agencies and regional offices.

ROI & Analytics

Define and monitor campaign KPIs, cost efficiencies, and ROI benchmarks; optimize performance through data-driven insights.

Regional & Dealer Enablement

Work closely with regional offices, dealerships, and partners to ensure effective implementation of localized marketing initiatives.

Dealer Marketing Oversight

Streamline dealer marketing operations through coordinated agency and internal team management for accuracy and timeliness.