Sr. Model Line Business Manager

Job description

The Sr. Model Line Business Manager acts as the vehicle’s chief advocate, championing and marshaling resources to support, promote and strengthen the model for maximum marketplace success and profitability. As the “go to person” for the assigned model, the Sr. Manager maintains comprehensive knowledge of the vehicle, its target customers, dealer engagement levels and the competitive segment marketplace dynamics to provide input for collaborative development of the near-term sales, marketing and product plans.

The position leads the collaboration with Kia America (KUS) Marketing for the assigned model’s product-market positioning strategy, becoming the messaging subject matter expert and providing strategic review/input on messaging being used to achieve sales and marketing goals. The Sr. Manager will manage up to four assigned vehicle lines with focus on 12-18 forward-looking months.