Digital Product Marketing Manager

Job description

Primary Function of Position

• Digital Product Marketing Manager is developing and implementing marketing programs for new and existing products to maximize value and sale of da Vinci technologies in Japanese market.
• The marketing programs includes it’s new product launch plan about new digital solutions and develop digital capabilities both of internal and external.
• Due to wide range of responsibility, thus achieving the goals with team member is critical competency of the position.
• Digital Product Marketing Manager does communicate effectively with ISI business partners, variety of functional leaders at ISJ to coordinate relevant activities for Japan.

Essential Job Duties

Key Objectives:

• Plan, implement new product launch plan and control new product realization process with internal and external business partners.
• Develop business plan and new digital capability
• Manage digital product about workflow and blueprinting.
• Document control for IFUs, marketing collateral and regulatory related filling.
• Manage Product End of Life to optimize product-generations exist in Japan market.
• Plan and execute down-stream marketing program to increase penetration of digital solutions.
• Support sales organization by providing sales/marketing tool, education program for the product relative to ISJ growth procedures.

New Product Launch

• Manage/coordinate cross-functional launch preparative activities and schedule.
• Research/analyse industry trend, customer-needs, scientific developments and competitive status.
• Develop localized product positioning and value proposition for the products to be marketed and sold in Japanese market.
• Formulate pricing strategy and sales forecast to meet product/procedure revenue and profitability goal.
• Develop localized marketing materials in collaboration with internal and external business partners.
• Conduct pre-marketed clinical evaluation working with KOLs.
• Develop and implement launch initiatives/events.
• Implement new product training to sales force.

Document control

• Initiate IFU translation and create marketing materials
• Manage the contract document with HCP and 3rd party vender Support to Sales Organization:
• Keep update product knowledge of the sales force through close communication on a routine basis.
• Develop effective selling-support materials for assigned product lines.
• Implement joint field visit to support product-detailing and demonstrations/in-services.

Qualifications

Required Skills and Experience

• Desired 5+ years marketing experience, including at least 3 years of product marketing experience in medical device industry
• Well understand customer needs and blueprinting to install new digital solution
• Potentially ability to effectively position and message product/procedure and develop strong sales support to drive product/procedure adoption
• Excellent oral and written communication skills and group presentation skills in both the English and Japanese command
• Well understanding for SIOP, QMS and regulatory process.
• Interpersonal skills to work across multiple constituents and work effectively with internal and external business partners
• Good analytical and process skills
• Must be well versed in MS Office Suite Required Education and Training
• College degree, graduate degree desired

Working Conditions

• Flexible working conditions
• Domestic business trips must be made at least 5 times per year
• Ability to travel overseas multiple times a year (US, Singapore, South Korea, etc.)

Preferred Skills and Experience

• Desired 5+ years marketing experience
• Desired 2+ years Global position experience
• Diagnostic imaging/ or image recording device experience desired
• Digital device and application marketing or sales experience desired
• Project Management experience desired