Japan Field Marketing Professional for Confluent

Job description

Introduction

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you'll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact. Success in Global Sales is built on curiosity, empathy, and collaboration. You'll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society.

With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that's passionate about driving innovation and making a difference.

Your role and responsibilities

As a Field Marketing Professional for Technology, you will combine deep knowledge of clients, their buying behaviors, and market trends to drive business outcomes. You will leverage this expertise to orchestrate and deliver marketing campaigns that accelerate full-funnel buyer journeys and sustainable revenue growth.

Your primary responsibilities will include:

Lead Campaign Orchestration

• Lead the design and execution of marketing campaigns to meet business objectives, providing feedback to product marketing and demand strategists for ongoing improvement.

Collaborate with Sales

• Partner with technology sales teams throughout the demand generation cycle to accelerate growth, leveraging data and account insights to inform strategies.

Route-to-Market Design

• Support the development of route-to-market strategies and enablement initiatives, focusing on emerging growth areas and high-priority markets.

Pipeline Analysis

• Participate in sales cadence meetings to analyze pipeline gaps, identify root causes, and define corrective actions to drive growth.

Event Execution

• Contribute to the planning and execution of regional and local marketing events, including seller enablement and post-event follow-up actions. Required technical and professional expertise

Deep Knowledge of Client Buying Behaviors

• Experience with analyzing client purchasing decisions, identifying influencing factors, and understanding channel preferences to develop targeted marketing strategies.

Product and Market Expertise

• Deep expertise in priority market products and lead offerings, including their unique value propositions and competitive differentiators.

Campaign Orchestration and Execution

• Experience leading the design and execution of marketing campaigns to meet business objectives, including providing feedback for ongoing improvement.

Data-Driven Decision Making

• Experience leveraging data and account insights to inform marketing strategies and accelerate growth.

Route-to-Market Strategy Development

• Experience supporting the development of route-to-market strategies and enablement initiatives, focusing on emerging growth areas and high-priority markets. Preferred technical and professional experience

Emerging Growth Area Expertise

• Deep expertise in identifying and capitalizing on emerging growth areas and high-priority markets to drive business outcomes.

Advanced Data Analysis

• Experience leveraging advanced data analysis techniques to inform marketing strategies and accelerate growth.

Cross-Functional Collaboration

• Experience co-owning marketing-led initiatives with business unit leaders and collaborating with customer success managers to expand share of client wallet. IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.