Planned Communications Producer

Job description

We’re looking for Planned Communications Producers to join our Global CRM team at H&M and play a key role in bringing our customer communications to life. In this role, you’ll build, configure and deliver planned communications across our owned channels; Email, Push Notifications, SMS and WhatsApp, ensuring every campaign is executed with precision, pace, and visual coherence. You’ll combine strong operational discipline together with a collaborative mindset - working closely with regions and stakeholders to deliver high-quality campaigns.

You’ll continuously optimize performance and support a seamless, relevant customer experience across all touchpoints.

WHAT YOU’LL DO

Planned Communications Production Build, configure and deploy planned communications across owned channels in line with approved briefs, templates and global standards. Set up campaigns in the marketing automation platform with speed and accuracy, applying predefined segmentation, personalization and sequencing rules to ensure high-quality execution. Validate the visual experience for each communication to secure optimal customer experience in each channel.

Operational execution and delivery Own day-to-day production timelines, ensuring campaigns are delivered on time and within agreed guardrails. Manage content updates, asset swaps and last-minute adjustments, conducting quality assurance checks before deployment to secure flawless delivery and optimal channel execution. Document production steps and maintain clear, structured workflows. Performance follow-up and iteration Monitor campaign performance, flag deviations and execute predefined A/B tests and optimization adjustments.

Support local markets with production-related questions and provide structured feedback to Planned Communications Specialists to inform continuous improvement.

Qualifications

WHO YOU ARE

We are looking for people with.... A bachelor's degree in business, Marketing, Economics, Communication or related field. One to four years’ experience in campaign execution, CRM, owned media or marketing operations–related roles. A structured, detail-oriented way of working, with the ability to manage multiple campaigns in parallel. Analytical mindset with the ability to monitor performance and translate insights into improvements.

And people who are... Well organized and comfortable handling multiple, sometimes complex, projects at the same time. Creatively minded, with a strong eye for detail, quality, and what makes communications visually effective and coherent across all owned channels. Clear, confident communicators who bring a positive, collaborative attitude. Curious, solution-oriented, and motivated to continuously improve how things are done.