Senior Channel Manager

Job description

Job Purpose

Responsible for administering overall off-trade marketing agenda. The main tasks are including planning, managing push & activation activities to accelerate the successful partnership with Customers, build & drive for the growth of assigned brands at channel and initiate new call to actions touchpoints at POS.

Key Responsibilities

Bring customers insights, commercial strategy & channel role & competition movement understating to lead team in properly translate into the development, communication and execution of portfolio channel programs driving the best & long-term customer supports & loyalty toward HVN. Support channel strategy process ensuring right channel segmentation, pack type, brand prioritization and lead the success exploration & development of potential sub-segment (independent minimart) Utilize internal & external data to monitor the brands performance at channel, identify Issues & Opportunities, make promptly recommendation to go forward, independently lead the development & implementation of trade plan to build & keep growths for those brands (Heineken, Tiger & Innovation Portfolio).

Own robust understanding of the shopper insight, market & channel landscape and bring that perspective to team members & into this translation/injection into innovation of POSM/TOT, from the concept development to production, deployment and evaluation. Lead adhoc project based on company requirement (i.e. Visibility in hot zones project)

Qualifications and Experience

University degree in Business Administration, Economics, Marketing At least 6-year working experience in the relevant field in beverage industry or FMCG. has good understanding of value driven topline growth strategies within FMCG context; understands and demonstrates practical implications of RTC, market GRIP, and omnichannel concepts Good communication, negotiation and presentation skills Analytical thinking, strategic thinking and problem-solving skill Creative thinking, open-minded and enthusiasm Strong analytical and problem-solving abilities.

Excellent communication and interpersonal skills. Proficiency in MS Office, BI tool and familiarity with marketing software/tools. Ability to work independently and as part of a team. Fluent in English *By clicking the "Submit Application" button, you agree to allow HVN to collect and process your personal data in accordance with HVN’s Personal Data Protection Policy, which is publicly available on HVN’s official website.Visit https://heineken-vietnam.com.vn/en/privacy-center/ for more information.