Senior Channel Manager - TONT

Job description

Job Description

Responsible for the biggest volume contribution on-trade segments where we drive volume, revenue, market share, and strengthen consumer loyalty for Heineken Vietnam’s portfolio. The Senior Traditional On-Trade Manager is responsible for developing strategy, monitoring business performance and executing channel plan effectively that maximizes our trade marketing investment in order to deliver business objectives. He/She will be a critical partner with

Sales team and Brand teams, ensuring our customer plans are built on both always-on volume-driven activities and disruptive brand activation plans that deliver on our customer and consumer drivers Key Responsibilities: Collaborate with Sales and Regional Trade Marketing to develop Channel Strategy, taking into account regional market differences, company priorities and brand strategies

Channel Strategy - Aligned channel strategy with Head of Trade and Head of Sales Translate Channel Strategy into Channel Activity Plan with allocated budget and through the line Brand Campaigns Channel Activity Plan – aligned with On-trade Channel Manager, Regional Commercial Managers, Regional Trade Managers, Business Controller Execution at outlets/activation place with innovative/creative concept

Optimization during campaigns/activity & Post-evaluation review To analyse sales performance, evaluate the efficiencies of channel activities to react with market changes/ needs or competitor’s threats Channel Activity Plan – aligned with On-trade Channel Manager, Regional Commercial Managers, Regional Trade Managers, Business Controller Execution at outlets/activation place with innovative/creative concept Optimization during campaigns/activity & Post-evaluation review

To manage budget allocation and ensure to optimize and maximize investment of Trade at market.

• Drive a continuous cost optimization mindset with team and agencies Quarterly budget Report Identify & drive cost optimization initiatives
• Drive innovation agenda by identifying opportunities to use initiatives in creative concept, digital promotions to drive penetration effectiveness and efficiency Initiatives to drive fast and scalable penetration and purchase in suitable activities Key contacts and contact purpose: Internal: Regional Trade Brand Marketing Manager Head of Sales & his/her team External: Outlets owners & decision makers & Agencies Job Requirements: Qualifications: University degree in Business Administration, Economics, Marketing Experience / skills required: Knowledge of professional advertising, culture and sociology At least
• 4 years working experience in the relevant field in beverage industry or FMCG.

Decision maker Good communication, negotiation and presentation skills Analytical thinking, strategic thinking and problem-solving skill Creative thinking, open-minded and enthusiasm Language(s): Strong proficiency with spoken and written English Functional Competencies: Proficiency at Excel or BI tools & Financial acumen *By clicking the "Submit Application" button, you agree to allow HVN to collect and process your personal data in accordance with HVN’s Personal Data Protection Policy, which is publicly available on HVN’s official website.

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