RMG Strategy Manager Beer RTDs

Job description

Purpose of the Job

As commercially savvy, insights driven RMG analyst, you are accountable to generate transformative insights, identify new opportunities and proposals to unlock value. You work with cross-functional team to create strong holistic (RMG) plans to fuel sustainable profitable growth for HEINEKEN.

Key Responsibilities

• Support RMG strategy & priority initiatives design and value growth delivery in line with OpCo commercial strategy (incl. KPIs & action plans)
• Leverage cutting edge analytics (see below) to identify value growth opportunities. Preparing commercial scenario’s leveraging (advanced) analytics, category insights and supporting research
• Propose and ensure clear execution guidelines, across the RMG levers (with Sales and marketing) to secure perfect execution
• Prepare monthly OpCo RMG Councils with RMG OpCo Manager and key stakeholders
• Drive RMG opportunity identification for the Region in collaboration with cross-functional teams (Finance, Category, Sales, Marketing) and track RMG performance
• Apply global methodology in identifying Price, PPA, Promo, Mix, D&TT opportunities (across on and off trade channels)
• Assess on a regular basis Brand/Customer/Channel performance and identify key levers and actions to improve across full region within RSA – Track competitor and leading CPG companies’ RMG strategies (including analysis/decomposition of Rev/HL drivers)
• Identify areas of opportunity for HEINEKEN and create proposals on how to implement
• Full regional and function RMG support providing upskilling and business case support
• Run function specific training programs in the OpCo
• Provide insights through performance dashboards (e.g., Cockpit if available)
• Support Sales Teams to articulate clear sales arguments from RMG insights and plan o KPIs, Measure of Success Value Tracking
• RMG Bridge
• SNOW funnel
• Price vs. non price value contribution o Business KPIs
• Penetration
• Volume
• Market Share (Vol. & Val.)
• Gross Revenue
• Net Revenue
• Gross Profit o RMG KPIs
• Variable Selling Expenses (VSE)
• Volume and Value market share
• Promotion ROI
• Total Discounts
• Share of working discounts o B-CHAMP Analyses
• Price ladders
• Price corridors
• Promotion Calendar

Mix drivers

• brand/pack/channel Job Requirements:
• A Bachelor's degree in business, finance, economics, or a related field. Advanced degree preferred.
• 5 - 10 years proven experience in RMG, promo analysis or data analysis
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent understanding of market dynamics, pricing methodologies, and revenue management best practices.
• Proficient in using revenue management tools
• Strong business and financial acumen and the ability to align revenue management strategies with overall business objectives.
• Exceptional communication and collaboration skills to work effectively with cross-functional teams.
• Ability to adapt to changing priorities and work in a fast-paced environment.
• Results-oriented mindset with a focus on achieving revenue growth and improving operating margin.

Demonstrates HEINEKEN Behaviours aligned to role expectations

Deliver:

• Play to win & celebrate success.
• Deliver the goods.

Shape

• Think consumer first.
• Make courageous moves.

Connect

• Champion a culture of belonging.
• Learn, share & reapply.

Develop

• Have real conversations.
• Embrace learning & growth.