UNIQLO Social Media Marketing Manager

Job description

• Recruitment Background UNIQLO, the core business of Fast Retailing, aims to create “the ultimate everyday wear that enriches people’s lives and makes them more comfortable.” To this end, it continues to pursue “LifeWear”—a new, globally unique category of clothing that is entirely distinct from other apparel brands. UNIQLO’s Marketing Department is strengthening the development of in-house media channels to communicate the value of UNIQLO products—born from the “LifeWear” philosophy—to customers and contribute to the business. We are seeking a candidate to lead the strengthening of our in-house media through the development of communication strategies, content planning, operational design, reporting frameworks, and the day-to-day management of our company’s social media accounts (TikTok, Instagram, X, etc.).
• Department Overview The Japan Marketing Department, to which you will be assigned, is tasked with accurately conveying the “value” (high quality and practicality) of the UNIQLO brand and products to customers. It formulates brand and product communication strategies rooted in Japan as a whole and in specific regions, and is responsible for communication and in-store merchandising in collaboration with individual stores and relevant departments.Within this framework, the Social Marketing Team generates public buzz through the management of the company’s social media accounts. The team is responsible for everything from account management strategies and content development to coordinating with influencers and internal and external affiliates.
• Job Description Using social media as a starting point, you will maximize all offline and online marketing activities and plan and execute initiatives that drive branding and business results. Specifically, you will be responsible for planning and setting KPIs, as well as planning, executing, managing, and analyzing content and campaign initiatives, primarily in the following three areas: ・Company social media accounts (TikTok, Instagram, X, etc.) ・Marketing initiatives featuring influencers ・Stimulating word-of-mouth on social media and fostering communication with fans
• The Job Description is subject to change within the scope of duties related to each department of the headquarters due to department transfers or organizational changes.
• Job Appeal and Career Path ・Since you will be working in the ever-evolving field of social media, you’ll have the opportunity to take on new challenges without being constrained by traditional methods. ・You can make a significant contribution to business and branding through social media. ・You’ll gain experience generating public buzz through your own planning and content, and driving significant business impact. ・While you will be responsible for Japan upon joining, you will collaborate with social marketing teams from around the world, gaining experience working on a global scale. ・In the future, you may have the opportunity to expand your role as a leader in marketing or digital marketing, both in Japan and globally.
• Required Experience, Skills, and Abilities ・Experience in planning, operation, and analysis of the company’s social media accounts (such as TikTok, Instagram, and X), influencer marketing, and social media campaigns ・Experience in the operation and analysis of these accounts, or in supporting various social media marketing initiatives ・Experience in brand building or customer experience design at a major industry player or similar company ・Experience serving as a leader or manager driving projects or business initiatives
• Preferred Experience, Skills, and Abilities ・Candidates with in-depth knowledge of the apparel and fashion industries ・Experience using English in a business context
• Company Name UNIQLO Co., Ltd.
• Employment Type Full-time Employee (Permanent Position, with a 3-month probationary period)

Annual Salary ・Annual Salary Range

• 7.04 million–8.64 million yen (Monthly Salary: 440,000–540,000 yen) ・Allowances: Commuting allowance, overtime pay, etc. (*All subject to company regulations) ・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations) ・Promotions twice a year (determined based on performance evaluations)
• Salary will be determined based on company regulations, taking into account your previous annual income and experience, and is not limited to the figures listed above.
• Working Hours Flexible work hours or managerial/supervisory position ・Flexible work hours Standard daily working hours: 8 hours; Break: 1 hour Core hours: 9:00 a.m.–2:00 p.m. Flexible hours…6:00–9:00 and 14:00–20:00; overtime work may occur ・Supervisors Based on the working hours of the employee’s department; left to the employee’s discretion
• Days Off and Leave Two days off per week (Saturdays and Sundays; national holidays are workdays) Annual paid leave, special and bereavement leave, childcare and family care leave systems, etc.
• In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)
• Insurance Coverage Social Insurance (Health Insurance, Employees’ Pension Insurance, Employment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)
• Employee Benefits Employee Stock Ownership Plan, Mutual Aid Association, Partnered Welfare Programs, Employee Discount Program, Cafeteria, Dedicated Shuttle Bus (for commuting to the Ariake Office), Defined Contribution Pension Plan
• Other ・We are actively hiring mid-career professionals across various Group companies (Fast Retailing, UNIQLO, GU, etc.).

We would appreciate it if you could review the information below and consider applying. - You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time. - Based on your submitted resume and interview evaluations, we may contact you to discuss opportunities at other companies or for other positions within the Fast Retailing Group. ・Secondhand Smoke Policy: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)