Digital Marketing: Candidate for Global Project Leader (SEO) Specialist

Job description

• Recruitment Background The Fast Retailing Group (hereinafter “FR Group”) aims to transcend the traditional retail framework, transform its business model into a “Digital Consumer Retail Company,” and become the world’s leading apparel group. In particular, we have identified globalization and digital transformation as our top priorities and are working to elevate the level of global digital marketing and build the infrastructure and platforms necessary for it. This SEO position offers the opportunity to drive traffic not only to e-commerce sites but also to physical stores. You will be entrusted with the challenge of designing strategies that bridge the online and offline worlds and maximizing brand value through the search experience.
• Department Overview We aim to improve the lives of each individual and society as a whole through clothing.

Our mission is to stay close to customers with diverse tastes and values, delivering the most suitable products and useful information to customers around the world at the most appropriate time. We place great importance on providing experiences that customers will genuinely appreciate and find useful. The Global Digital Marketing Department, the department hiring for this position, makes the most of the Fast Retailing Group’s global customer and purchase data, as well as cutting-edge ad technology, to efficiently and effectively deliver valuable information.

Through this, the department helps all Group brands—including UNIQLO, GU, Theory, and PLST—acquire new customers and drive purchasing activity worldwide, contributing significantly to business growth.

The organization is broadly divided into two areas

“Performance Marketing & CRM” and “Social Marketing.” This opening is for the “Performance Marketing & CRM” team. This team handles three key roles—digital paid advertising operations, marketing, and the development of digital marketing infrastructure—with each team working in collaboration to drive business growth.

• Job Description As the global headquarters, our Japan office leverages all available data and cutting-edge ad technology to drive business growth across all countries where we operate. We lead our digital marketing teams in each country to implement high-quality, cost-effective digital marketing initiatives. You will be responsible for the end-to-end process—from identifying challenges and formulating strategies to developing execution plans and providing hands-on support for implementation. ・In particular, you will lead projects covering all Fast Retailing Group brands—including UNIQLO, GU, Theory, and PLST—across all global markets and regions, from the formulation of global SEO strategies to the development of execution plans, and from implementation to the delivery of results. ・Planning and executing initiatives to drive traffic to websites through SEO; improving local SEO and the search experience to drive store traffic; verifying and refining initiatives based on data analysis; and promoting integrated customer acquisition strategies through collaboration not only with development teams but also with marketing and store operations teams.
• The Job Description is subject to change within the scope of duties related to various headquarters departments due to departmental transfers or organizational changes.
• Career Path ・ To deepen your expertise, you can specialize in SEO techniques and strategies and grow as an expert in global SEO or technical SEO. By acquiring more advanced skills—such as multilingual support and site structure optimization—you can advance to positions responsible for collaborating on international projects and with development teams. Additionally, there is a career path where you can expand your scope from SEO to encompass the entire field of digital marketing. Furthermore, advancement to management or executive-level roles is also a possibility.As a department manager or division head, you’ll be responsible for organizational management and talent development, and you’ll be involved in formulating business strategies. Ultimately, you may advance to a role as a business unit head or executive, leading the company’s overall customer acquisition and digital strategies.
• Required Experience, Skills, and Abilities ・At least 3 years of experience in SEO direction, either as an in-house specialist or as a consultant ・Experience in project management ・Business-level English proficiency, or a willingness to acquire it
• Preferred Experience, Skills, and Abilities ・Experience with SEO on e-commerce sites or large-scale websites ・Business communication skills for interacting with executive-level management ・Experience in improving website performance and UI/UX
• Company Name Fast Retailing Co., Ltd.
• Employment Type Full-time Employee (Permanent, with a 3-month probationary period)

Annual Salary ・Annual Salary Range

• 6.56 million yen – 16 million yen (Monthly Salary: 410,000 yen – 780,000 yen) ・Allowances: Commuting allowance, overtime pay, etc. (*All subject to company regulations) ・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations) ・Promotions twice a year (determined based on performance evaluations)
• Salary will be determined based on company regulations, taking into account your previous annual income and experience, and is not limited to the figures listed above.
• Working Hours Flexible work hours or managerial/supervisory position ・Flexible work hours Standard daily working hours: 8 hours; Break: 1 hour Core hours: 9:00 a.m. to 2:00 p.m. Flexible hours…6:00 AM–9:00 AM and 2:00 PM–8:00 PM; overtime work may occur ・Supervisors Based on the working hours of the employee’s department; left to the employee’s discretion
• Days Off and Leave Two days off per week (Saturdays and Sundays; national holidays are workdays) Annual paid leave, special leave and bereavement leave, childcare and family care leave systems, etc.
• In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs)
• Insurance Coverage Social Insurance (Health Insurance, Employees’ Pension Insurance, Employment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)
• Employee Benefits and Programs Employee Stock Ownership Plan, Mutual Aid Association, Partnered Welfare Programs, Employee Discount Program, Cafeteria, Dedicated Shuttle Bus (for commuting to the Ariake Office), Defined Contribution Pension Plan
• Other ・We actively recruit mid-career professionals across various Group companies (Fast Retailing, UNIQLO, GU, etc.).

We would appreciate it if you could review the information below and consider applying. - You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time. - Based on your submitted resume and interview evaluations, we may contact you to discuss opportunities at other companies or for other positions within the Fast Retailing Group. ・Secondhand Smoke Policy: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)