O2O Business Planning and Development Leader Candidate (GU)
Listed on Fast Retailing’s official careers site. Listed as of October 13, 2026. Check that it is still open and apply there.
Apply on Fast Retailing’s careers site →Job description
- Recruitment Background GU, one of the Fast Retailing Group’s flagship brands, aims to become a true global brand by promoting its brand message, “YOUR FREEDOM: The freedom to reinvent yourself,” creating hit products that capture major trends, preventing stockouts of best-selling items, and delivering products and services that exceed customer expectations. GU still faces many challenges on its path to becoming a true global brand. These include building a stronger management team through the recruitment and development of a diverse workforce; enhancing the quality of products and styling to create a shopping environment that is easy for customers to navigate;improving the accuracy of inventory and sales forecasts, and establishing a flexible system for additional production. We are seeking a candidate for the position of O2O Business Planning and Development Leader who can join us in advancing this global challenge—based on GU’s unique brand value of allowing customers to enjoy fashion to the fullest with a minimal number of SKUs and affordable prices—through transformations across all aspects of the apparel business.
- Department Overview We operate the “GU Online Site,” which serves as our world’s largest flagship store and balances commerce with branding, aiming to achieve sustainable and disruptive growth in our e-commerce business as a key engine for overall business expansion. The Store-e-Commerce Integration Team, for which we are currently recruiting, will collaborate with various departments to promote omnichannel initiatives and create a more seamless shopping experience between physical stores and e-commerce through digital touchpoints.
- Job Description From both a product and service perspective in O2O, you will drive a more seamless shopping experience between physical stores and e-commerce through digital touchpoints, aiming to realize a world where “the clothes customers truly want are there when they want them, and they can buy them immediately.” Your mission is to review business performance from a customer-centric perspective and collaborate with various departments—from product development to sales staff customer service—across the entire business value chain to drive omnichannel transformation. You will work closely with our digital specialists to plan and implement new services based on the GU app—which has been downloaded over 45 million times—and to improve the app’s usability based on customer feedback. Specifically, you will be responsible for the following: (1) Expanding the base of customers who use both physical stores and e-commerce (2) Expanding the number of users who opt for in-store pickup (3) Introducing new services that integrate physical stores and e-commerce
- (Specific examples) New implementation of in-store pickup (Click & Collect) and ORDER & PICK services, etc.
- Career Path Upon joining, you will gain an understanding of our in-store and online businesses while supporting the advancement of existing service initiatives. We expect you to take on the role of Product Manager at an early stage. Your scope of work will extend beyond Japan; you will scale domestic initiatives globally to deliver new experiential value to customers worldwide.
- Required Experience, Skills, and Abilities ・Experience in product management (candidates with the ability and experience to view products from the customer’s perspective) ・Experience planning and developing new e-commerce businesses or services at a corporate client or consulting firm ・Experience in content planning or implementing customer acquisition strategies for e-commerce services
- Desirable Experience, Skills, and Abilities ・Knowledge and understanding of the latest technologies and trends in the OMO space ・Experience in planning and developing omnichannel services or introducing new services to retail stores ・Knowledge and experience in the planning and development of systems for in-house services ・Individuals who can accurately analyze the current situation based on performance metrics and sales data, and who can formulate and execute the next steps based on sound reasoning ・Individuals with strong leadership and communication skills who can engage and inspire others ・English proficiency of 700 or higher on the TOEIC (as a guideline)
- The ability to handle business-level emails, conversations, and presentations is a plus
- Company Name GU Co., Ltd.
- Employment Type Full-time Employee (Permanent position, with a 3-month probationary period)
- Annual Salary Range Approximately 7.04–11.00 million yen (Monthly Salary: 440,000–620,000 yen) ・Allowances: Commuting allowance; overtime pay provided based on grade ・Bonuses: Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations) ・Promotions twice a year (determined based on performance evaluations)
- Salary will be determined based on our company regulations, taking into account your previous annual income and experience, and is not limited to the figures listed above
- Working Hours Flexible work hours or managerial/supervisory position ・Flexible Work Hours System: Standard daily working hours of 8 hours, 1-hour break, core hours from 9:00 AM to 2:00 PM, flexible hours from 6:00 AM to 9:00 AM and 2:00 PM to 8:00 PM; overtime work may occur ・Supervisory Staff: Generally follows the working hours of the assigned department, but is left to the employee’s discretion
- Days Off and Leave Two days off per week (Saturdays and Sundays; public holidays are workdays), special leave (8 days granted per half-year, separate from paid vacation), paid vacation, and leave for weddings and funerals
- Insurance Coverage Social Insurance (Health Insurance, Employees’ Pension Insurance, Employment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance)
- Employee Benefits Employee Stock Ownership Plan, Mutual Aid Association, 401(k), Partnered Employee Benefit Programs, Employee Discounts, Cafeteria, Dedicated Shuttle Bus (for commuting to the Ariake Office)
- Other ・We actively recruit mid-career professionals across our group companies (Fast Retailing, UNIQLO, GU, etc.).
We would appreciate it if you could review the information below and consider applying. - You may apply to multiple companies within the Fast Retailing Group simultaneously. However, please note that even if the selection process proceeds at multiple companies, you can only advance to the final selection stage for one position at a time. - Based on your submitted resume and interview evaluations, we may suggest other positions or companies within the Fast Retailing Group. ・Secondhand Smoke Policy: Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)
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