Branded Content Lead, EU

Job description

We are looking for a passionate and hands-on Branded Content Lead to join the foodora team in Prague. Working closely with the Head of Brand Strategy, you will play an important role in bringing the foodora brand to life across communication campaigns, productions and channels, across all markets. You will sit at the intersection of brand, creative and content, helping translate strategic direction into distinctive creative ideas and high-quality deliverables, in a regional role.

You will be involved throughout the creative process — from developing campaign briefs and concepts, to shaping creative work, supporting productions and ensuring the final deliverables are on-brand, relevant and impactful. This is a role for someone who combines strong brand thinking with digital expertise and excellent execution skills , and who enjoys working collaboratively across Brand, Marketing, Creative, Design and external agency partners.

Your mission

Turn brand strategy, consumer insights and foodora’s brand territories into relevant and distinctive creative ideas and content for digital channels. Contribute to the development of foodora communication campaigns across channels , providing brand, creative and content input from briefing through to final delivery. Be involved in all major foodora productions , helping shape concepts, creative direction, content and deliverables across different formats.

Work closely with internal creative teams, designers and external agencies to develop, challenge and refine creative concepts and executions. Work across a broad range of channels and touchpoints, including digital, social, video, OOH, CRM, partnerships and other relevant formats , helping ensure a coherent expression of the brand. Support the local marketing teams in adapting and activating campaigns for different markets , balancing brand consistency with local relevance.

Identify opportunities to bring foodora’s brand territories to life through content, creators, partnerships, culture and emerging formats. Capture learnings from campaigns and productions and use them to continuously improve the quality and effectiveness of our brand communication , especially on the digital channels.

Qualifications

Your heroic skills

• 6+ years of relevant experience in branding or branded content, including senior agency and/or in-house experience
• Strong understanding of brand strategy, positioning and brand building , with the ability to translate strategic thinking into creative work and build the brand content across Digital channels
• Proven experience working on integrated brand campaigns and productions across multiple channels.

Strong creative judgment and the ability to recognise, develop and champion great creative ideas and brand content Ability to balance brand consistency, creative ambition and local market relevance. Strong project management skills, with the ability to manage multiple projects, stakeholders, budgets and deadlines. Excellent communication and presentation skills, with fluency in English. Highly proactive, curious and solution-oriented, with a strong attention to detail and a high bar for creative quality.