Senior Manager, Virtual Account Management

Job description

Job Ref ID

JR0087614 The Head of Virtual Account Management (VAM) in Turkey will lead a team managing longtail accounts across BPOs and the Center of Excellence (COE). This role is focused on optimizing account performance, driving advertising revenue, and increasing deal value from longtail vendors. The ideal candidate will bring a mix of strategic insight, data-driven decision-making, and operational excellence to create scalable solutions that maximize value for vendors and the business.

Major responsibilities are as follows,

Revenue Growth and Optimization

• Develop and execute strategies to drive advertising revenue from longtail accounts. Identify opportunities to increase Average Revenue Per Account (ARPA) through upselling, cross-selling, and tailored promotional campaigns. Analyze vendor performance and implement initiatives to increase deal value and partnership longevity.

Team Leadership and Management

• Lead and oversee Virtual Account Management teams across BPO, and COE. Set clear performance objectives for teams and ensure alignment with company goals. Foster a high-performing, collaborative team culture focused on delivering value to both vendors and the company.

Data-Driven Decision Making

• Leverage analytics to segment longtail accounts, prioritize outreach, and design targeted campaigns. Monitor KPIs such as revenue growth, Deal value, and penetration to measure success. Generate insights from performance data to guide strategic decision-making and resource allocation.

Stakeholder Collaboration

• Partner with Process Design, Analytics, and Growth teams to design and implement value-adding initiatives for longtail accounts. Act as the central point of contact for VAM-related topics, ensuring alignment with company-wide objectives.

Qualifications

Minimum 10 years of work experience in account management, business development, or revenue generation roles in technology, e-commerce, or FMCG industry Proven experience in BPO, shared service centers, and process design is required. Prior experience of working in a regional team, managing stakeholders across several EU markets is a plus

Self-motivated, with a strong sense of ownership over projects and organizational goals Willingness to learn, with a desire to understand all aspects of driving growth for the business Ability to communicate and collaborate effectively with a diverse range of people and job functions Good team spirit with the ability to work independently and efficiently to deliver useful business insights

Project management skills, with the ability to manage multiple projects simultaneously and prioritize organizational needs.