Senior Manager, Growth

Job description

About the Role foodpanda Taiwan is seeking a strategic and analytical Manager of Growth Marketing. In this role, you will drive business growth by translating data insights into actionable marketing strategies. Operating at the intersection of data and execution, you will lead demand generation, optimize campaign performance, and serve as a key partner to local and regional stakeholders.

Key Responsibilities

Vertical Project Leadership: Spearhead key business projects and growth initiatives across core verticals. Lead cross-functional meetings and align local stakeholders to drive execution and hit growth targets.

Growth Strategy

Analyze user behavior to identify growth levers that drive active user expansion and overall business performance.

Campaign & Demand Generation

Design end-to-end demand generation strategies. Partner with local marketing campaign teams to execute high-impact initiatives and optimize ROI.

Performance Diagnostics

Own weekly and monthly business reviews. Track marketing efficiency, diagnose performance gaps, and deliver strategic recommendations to leadership.

Stakeholder & CRM Alignment

Act as the primary growth liaison between Taiwan teams and regional CRM stakeholders to streamline user segmentation and lifecycle campaigns.

Must-have

Proficiency in SQL

Qualifications

Experience

5+ years in growth marketing, business analytics, or strategy, preferably within e-commerce, food delivery, or tech startups.

Analytical Skills

Strong structured thinking with a proven ability to solve complex business problems using data.

Data Storytelling

Ability to translate raw data into clear, compelling narratives for senior stakeholders.

Project Leadership

High ownership and ability to manage multiple projects independently in a fast-paced environment.

Communication

Exceptional interpersonal skills; fluent in both English and Mandarin.

Technical Tools

Proficiency in SQL and Tableau are highly preferred.