Social Media Specialist

Job description

Social Media Operations & Strategy

• Manage the daily operations of CATL’s global social media (LinkedIn, YouTube, Facebook, X, Instagram, and TikTok). Develop and execute platform-specific content strategies. Monitor performance metrics and data to continuously optimize operational tactics.

Content Planning & Production

• Conceptualize and produce high-quality multimedia content, including tech expalainning videos, manufacturing showcases, co-branded features, and other graphics. Responsible for the full lifecycle from scripting and visual design to final edit, ensuring alignment with brand goals and global user preferences.

Community Engagement & Reputation Management

• Manage daily user interactions by responding to comments and messages in a timely manner. Actively monitor brand sentiment across social platforms to identify and mitigate potential PR risks or crises.

Native-Level Communication

• Exceptional English verbal and written skills (Native speaker preferred). Ability to write copy that is professional yet engaging, with a keen sense of global internet culture.

Proven Content Portfolio

• 3-5 years of hands-on experience in social media management, digital marketing, or multimedia storytelling. Prior experience in EV, Clean Energy, or High-Tech sectors is a significant advantage.

Platform Mastery

• Advanced expertise in the algorithms, "unwritten rules," and community norms of global social media ecosystems.

Creative Intuition

• A natural storyteller who understands what makes content "stop the scroll." Ability to simplify complex technical concepts into compelling visual narratives.

Education

• Bachelor’s degree or above in Communications, Marketing, Journalism, Multimedia, or a related field.