Marketing Specialist

Job description

Join Casey’s in shaping a better future for our communities, guests, and team members as a Marketing Specialist ! The Marketing Specialist supports the execution of in-store marketing programs by coordinating print messaging, managing signage processes, and partnering with internal teams and external vendors to ensure accurate, timely delivery. This role focuses on day-to-day execution, project coordination and operational support for advertising and signage initiatives.

Key Responsibilities

Partner with Brand Managers, Category Managers and Consumer Packaged Goods partners to develop monthly content for in-store marketing print materials. Collaborate with external and internal design teams to manage design development, feedback, production, and distribution of the monthly sign kits. Partner closely with the external print vendors to manage production timelines, print quality, distribution, and issue resolution.

Manage store signage needs, including inventory tracking, replenishment, and coordination with third-party partners. Develop, manage, and maintain store communication related to advertising and signage execution, including the Monthly Action Plan (MAP). Support oversight of the store advertising budget by processing invoices and escalating discrepancies or concerns as needed. Partner closely with cross-functional leaders and key business stakeholders to execute the monthly signage strategy, ensuring alignment with promotional priorities and operational timelines.

Research, recommend, and implement process improvements related to store signage execution, merchandising accuracy, and training. Provides advertising and signage support for stores and corporate team members. Perform other duties as assigned. What you can expect when you join the Casey's Team: A transformative culture putting service first and taking pride in caring for our guests, our communities, and each other. We're here for families!

Great benefits including choices in medical plans, dental, vision, life insurance, charitable giving programs, and parental leave. Competitive pay, 401k company match up to 6%, vacation & sick time, paid holidays, and volunteer time. Dress for your day dress code, jeans are welcome! The opportunity to work for a big company that has not lost our small company feel. Our senior leadership team is engaged, involved and accessible!

What are you waiting for? Come be a part of a company that is growing, transforming and is here for good!

Compensation

Starting pay range: ‏‏‎ ‎ $65,000 ‏‏‎ ‎ - ‏‏‎ ‎ $80,000. ‏‏‎ ‎ Actual pay may vary based on Casey ’ s assessment of the candidate's knowledge, skills, abilities (KSAs), related experience, education, and qualifications. Other factors impacting pay include local prevailing wages and internal equity. This position is eligible for an annual cash bonus based on company performance. Our full salary range for this role does extend beyond the hiring range listed, allowing team members the opportunity to continue to grow within the company.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field; or equivalent years directly related marketing or communications experience. At least three years of experience in marketing or communications. Excellent written and verbal communication skills, including the ability to clearly convey information to internal partners and field teams. Strong project management, and organizational skills, with the ability to manage timelines, prioritize work, and support recurring deliverables in a fast-paced environment.

Effective problem-solving skills, with the ability to identify issues, recommend solutions, and escalate as appropriate. Strong attention to detail and accuracy, with the ability to manage multiple tasks while maintaining quality standards. Ability to build productive working relationships with internal stakeholders, vendors, and agency partners. Proficient in Microsoft Office tools, including Excel and PowerPoint.