National Account Manager HoReCa and Bakery Chains

Job description

18-Month Fixed-Term Contract | Remote, UK About the Role We are looking for a commercially driven National Account Manager to lead the growth and profitability of our Chain & Regional Accounts portfolio. In this role, you will develop strong customer partnerships, identify new business opportunities, and drive sustainable growth across our product portfolio. Working closely with cross-functional teams including Marketing, R&D, and the Chocolate Academy, you will help deliver innovative customer solutions and create value for key accounts.

Key Responsibilities

Manage and grow a portfolio of Chain & Regional Accounts, driving sales, profitability, and customer satisfaction. Identify and secure new business opportunities, with a focus on innovation and value-added product solutions. Develop joint business plans that align customer needs with commercial growth objectives. Build strong relationships with stakeholders across sales, procurement, technical, NPD, and supply chain functions.

Conduct regular business reviews and maintain a clear understanding of customers’ innovation and development pipelines. Monitor market, customer, and competitor activity and translate insights into actionable plans. Coordinate customer engagement strategies and ensure consistent account management across your portfolio. Manage contract administration, pricing, and payment processes in collaboration with internal stakeholders.

Deliver accurate sales forecasts, reporting, and performance updates to support business objectives.

About You

Proven experience managing national or regional accounts within an FMCG environment. Full UK driving licence and willingness to travel regularly across the UK. Strong commercial acumen with experience owning sales performance and delivering growth. Skilled relationship builder, confident engaging and influencing stakeholders at all levels. Strong analytical mindset with the ability to interpret market data and identify opportunities.

Excellent communication, negotiation, and presentation skills. Experienced in managing cross-functional projects and working collaboratively across teams. Self-motivated, resilient, and proactive, with a solution-focused approach to challenges. Knowledge of foodservice, manufacturing, or related sectors would be advantageous.