Assistant Store Manager

Job description

The Purpose As the Assistant Manager for De Beers London in Paris, your primary purpose is to support the Store Manager in leading the store's operations, driving sales growth, and upholding the brand's prestigious reputation. You will be responsible for assisting in managing the business on a day-to-day basis, ensuring exceptional customer service, and fostering a motivated and high-performing team. Your role is pivotal in creating a luxurious shopping experience that reflects the excellence of De Beers London.

Main Responsibilities

Sales Management and Business Development : Support the Store Manager in leading the store's sales efforts, develop strategies to increase sales, and build strong relationships with VIP clientele. Implement action plans to develop sales for each product category and clientele.

Staff Management

Assist in hiring, training, and motivating staff to achieve sales goals and maintain high standards of customer service. Provide continuous coaching to ensure deep product knowledge, refined service behaviours, and alignment with both brand and department store standards. Foster a culture of excellence through regular touchpoints, performance guidance, and clear objectives.

Inventory Management

Ensure accurate inventory levels, optimize stock mix and levels to reflect sales trends, and maintain merchandise presentation standards.

Administrative Management

Oversee department store operations, control costs, and ensure compliance with company policies and procedures. Support and prepare detailed sales reports and contribute to business reviews, providing insights and recommendations to improve operational efficiency and drive store success.

Customer Service

Champion a warm, sophisticated, and personalised client journey. Resolve complex client matters with discretion and poise, while equipping the team with the skills and confidence to deliver consistently exceptional service in a dynamic department store environment.

Store Visuals

Maintain visual merchandising standards and ensure displays reflect the brand's spirit of excellence. Maintain high standards of housekeeping and store presentation. Adapt displays to department store guidelines while preserving the maison’s identity and storytelling.

Brand Representation

Serve as a true ambassador of the maison, nurturing strong relationships with department store leadership, personal shoppers and teams to maximise visibility and commercial opportunity. Stay attuned to the local luxury landscape, competitor activity, and client trends to support agile, informed decision‑making.

What You’ll Do

Act Like an Owner : Take initiative in supporting the store's sales efforts, actively participate on the selling floor, and drive meaningful impact through strategic sales and business development.

Create Clarity

Set clear expectations for staff, communicate openly about sales targets and strategies, and inspire confidence through regular meetings and individual development plans.

Empower Teams

Trust and support your team by providing comprehensive training programs, fostering a collaborative work environment, and encouraging the exchange of ideas. Empower team to provide the best customer service and handle complex issues.

Challenge Conventions

Innovate by implementing creative in-store marketing and promotional activities, adapting sales strategies to the local trading environment, and seeking new possibilities for customer engagement.

Succeed Together

Foster collaboration within the team, celebrate shared achievements, and act as a local brand ambassador to build strong relationships within the community.

Qualifications

Fluent in the local language and fluent in spoken and written English. Other languages (e.g., Chinese, Arabic, Russian) are a plus. Strong knowledge of the luxury jewellery retail industry and an inherent interest in the jewellery industry. Proven record of delivering sales results and experience in a luxury store environment, luxury jewellery is a plus. A proactive leader who takes initiative and drives meaningful impact.

An effective communicator who sets clear expectations and inspires confidence. Foster a collaborative environment where team success is celebrated, and you work closely with colleagues to achieve common goals contributing to a high-performing culture. An innovative thinker who challenges conventions and seeks new possibilities. A collaborative individual who fosters teamwork and celebrates shared achievements. Strong business and commercial acumen, entrepreneurial spirit, capable of analysing, organising, and planning, creative, diplomatic, detail-oriented, results-oriented, energetic, dynamic, empathy for the De Beers brand, confidence in influencing and strong selling ability.

Proficient in Microsoft Office (Excel, Word, PowerPoint), able to use a POS system, and strong digital presentation skills.