Marketing Automation Specialist

Job description

We are seeking a highly motivated Marketing Automation Specialist – Salesforce to manage and optimise our Salesforce CRM and Salesforce Marketing Cloud Account Engagement platform across multiple Business Units. This role will focus on marketing automation operations, CRM administration, data governance, reporting, and campaign enablement within a centralised shared-services environment.

Key Responsibilities

Administer Salesforce CRM and Marketing Cloud Account Engagement (MCAE). Manage Salesforce users, permissions, platform support, and system configurations. Maintain Salesforce-MCAE connector, field mappings, and synchronisation processes. Develop and optimise lead routing, lead lifecycle management, scoring, grading, segmentation, and nurture programs. Build and maintain Engagement Studio programs and marketing automation workflows.

Govern campaign hierarchy, Connected Campaigns, and reporting standards across Business Units. Ensure data quality, field governance, business rules documentation, and CRM best practices. Develop dashboards, reports, and analytics to support marketing and sales performance measurement. Conduct campaign testing, quality assurance, deliverability monitoring, and compliance reviews. Support subscription management, privacy, consent, and regulatory compliance initiatives.

Partner with stakeholders across sales, marketing, operations, and IT to drive process improvements.

Required Qualifications

Bachelor’s degree in marketing, Business, Information Systems, or a related field. 5-8 years of experience in Marketing Automation, CRM Operations, or Marketing Operations. Hands-on experience administering Salesforce CRM and Marketing Cloud Account Engagement. Strong knowledge of lead management, automation rules, segmentation, scoring, and nurture programs. Experience with campaign reporting, analytics, and dashboard development.

Proven ability to support multiple stakeholders or Business Units. Strong understanding of CRM governance, data management, and marketing operations best practices. Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs