Senior Analyst - Customer Growth Dialogic Marketing

Job description

American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business. The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.

How will you make an impact in this role? The Senior Analyst, Customer Growth Dialogic Marketing will play a key role in accelerating customer growth by driving the strategy, execution, and optimization of Dialogic marketing initiatives across the Charge Card Cross-Sell and Upgrade portfolio. This role sits at the intersection of growth marketing, channel management, analytics, and customer strategy, translating performance insights into actions that improve customer acquisition and business results.

The Senior Analyst will own critical marketing initiatives from planning through execution, monitor and analyze channel performance, and partner closely with Product, Marketing, Servicing, and other cross-functional teams.

Responsibilities

Serve as the primary Customer Growth Dialogic Marketing lead for the Charge Card Cross-Sell and Upgrade portfolio, partnering with Product and Marketing teams to establish priorities and advance Customer Growth objectives. Lead the end-to-end development and execution of Dialogic marketing campaigns, ensuring initiatives launch accurately, efficiently, and on schedule. Own channel and campaign performance monitoring, analysis, and reporting, translating results into clear insights or recommendations.

Support Customer Care Professional (CCP) effectiveness and engagement by developing communications, job aids, and resources that equip CCPs to confidently engage customers in relevant growth conversations. Partner closely with Servicing teams to maintain visibility into channel performance and upcoming initiatives Build strong relationships across Marketing, Product, Servicing, Compliance, Legal, and Control Management, navigating cross-functional dependencies

Qualifications

Minimum Qualifications

Strong project management and organizational skills, with the ability to manage multiple workstreams, competing priorities, deadlines, and stakeholders Skilled relationship builder with a proven ability to communicate clearly and concisely Experience collaborating across cross-functional teams and/or agency partners to drive work from development through execution.

Exceptional oral and written communication skills Preferred Qualifications

Bachelor’s Degree Acquisition / growth marketing experience Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.