Senior Analyst, Marketing Investment & Budget Management

Job description

The Sr. Analyst - Non-Optimized Investment Management is responsible for managing and operationalizing the US Consumer Services marketing budget, supporting teams within US Consumer Card, Travel & Lifestyle Services, Global Dining, Banking, Amex Offers & Digital Media, and ECMX. This position will develop a broad perspective of US Consumer Services, working cross-functionally with Finance, Controllership, USCS Business Leads.

Responsibilities

Function as the reporting and budget management lead for USCS Non-Optimized Advertising & Promotion (A&P) investments. Own the end-to-end reporting suite for USCS Non-Optimized marketing investments. Manage the day-to-day budget operations for 100+ Budget Lines across US Consumer Services. Manage transfers/reductions/increases for A&P Budget Lines, in close partnership with Finance, Controllership, and Business Leads. Own and drive enhancements to centralized budget management processes within USCS.

Lead year-end accrual process for A&P Budget Lines. Lead quarterly budget management training to USCS colleagues. Own monthly MR/CoBrand incentive mapping process in partnership with Controllership, ensuring accurate monthly bookings of A&P incentive costs.

Qualifications

Bachelor’s degree preferred 2-3+ years professional experience in strategic planning/budget management/similar field a plus. Strong analytical skills and attention to detail.

Strong aptitude with MS Office Suite

Excel – formulas, pivot tables, macros. Able to work with large amounts of data from different sources to create user-friendly, digestible reporting. Experience leveraging Gen AI Tools to increase productivity and enhance processes. Highly organized, able to prioritize and proactively communicate progress, needs, issues, etc. Strong sense of responsibility – demonstrates personal excellence and consistently delivers high quality work.

Excellent written and verbal communication skills– equally capable working with a peer or a senior leader. Project management skills – organized, detail-oriented, able to manage multiple deliverables and prioritize, communicates proactively re: progress, needs, issues, etc. Excellent relationship building skills – enjoys working as part of a larger team and fostering relationships. Eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.