Sr. Manager, Global SMB Ads Marketing

Job description

The Senior Manager, SMB Global Performance Marketing leads the worldwide first-party (1P) channel marketing team and content strategy for Amazon Ads' Small and Medium Business (SMB) segment.

This leader owns two critical pillars

1) Owned and operated ("1P") marketing channels (email, in-portal nudges across Seller/Vendor Central, Ad Console...), and 2) Click Credit promotions strategy and execution. The role spans demand programs (Sponsored Products, Sponsored Brands, Brand Stores, and others), as well as vertical programs for Amazon Business and Authors.

Rooted in a deep understanding of SMB advertiser needs, this leader acts as the strategic bridge between customers and the broader Ads organization—translating pain points, behaviors, and performance signals into lifecycle marketing strategies that drive long-term growth. By combining customer and performance insights with business objectives, this role shapes messaging, influences product direction, and ensures marketing efforts align to advertiser success across their lifecycle.

Success is measured through business impact

advertiser activation, retention, and sustained revenue growth.

As the team evolves toward an AI-enabled operating model in 2027, this leader will guide the transition from static campaign execution to continuous iteration—where Marketing Demand Automation (DMA) anchors end-to-end advertiser journeys, and marketers shift from hands-on execution to active system stewardship. This includes guiding strategy, defining business requirements, interpreting advertiser sentiment, and continuously calibrating outcomes based on customer satisfaction, engagement, and business impact.

Key job responsibilities

1. Owned and Operated ("1P") Marketing Channels

- Define and execute the worldwide 1P channel marketing strategy across email and in-portal nudges, driving reach, engagement, and attributed revenue at scale.

- Own end-to-end advertiser growth domains—acquisition, optimization, growth, and retention—defining problem statements, shaping strategy, and owning performance outcomes across the full advertiser lifecycle.

- Design customer-centric, experience-led marketing around cohesive end-to-end advertiser journeys.

- In partnership with decision science and mar-tech, define content frameworks, value propositions, and modular messaging that power 1:1 personalized experiences at scale.

- Own demand generation and performance, managing trade-offs between volume, quality, and Return on Investment (ROI) to maximize total business impact.

- Drive deep dive analysis and continuous experimentation.

- Lead the transition toward Marketing Demand Automation as the anchor of the operating model, shaping increasingly precise inputs and content frameworks to unlock scaled variation, personalization, and performance over time.

2. Click Credit Promotions

- Own the worldwide promotions strategy, including offer design, experimentation, and performance measurement, operating promotions as a key lever within Marketing Demand Automation journeys.

- Define and optimize promotional offer structures that incentivize advertisers to take actions supporting long-term changed behaviors.

- Drive continuous experimentation on promotional targeting, timing, and value to maximize incremental revenue and advertiser activation while managing ROI trade-offs.

- Converge promotions into a unified system across targeting, journeys, and messaging strategy, ensuring promotional offers are integrated within lifecycle marketing rather than operating as standalone tactics.

3. Strategic Leadership and Team Development

- Lead and develop a high-performing team of marketers operating as single-threaded owners across their respective domains.

- Guide the team's evolution from content creation to curation, system design, and business impact as AI scales execution.

- Serve as the strategic bridge between SMB advertisers and the broader Ads organization.