Lead Generation Representative, India MRC

Job description

MRC is an important customer engagement arm in the Marketing organization. Our mission is to learn from customers, understand their needs, and educate them about the benefits of AWS and all the services we offer, in order to help them embark on their cloud journey quickly and easily. It is a critical function within the lead and demand generation process, with the objective to profile, nurture, and qualify marketing leads generated from various marketing events, campaigns, and activities.

We are looking for a result-oriented, customer-focused and creative individual with highly developed interpersonal and organizational skills to join the Global MRC team based in Bengaluru, INDIA to engage with new and prospective AWS customers in INDIA.

Roles & Responsibilities

Work as part of the global MRC team to:

Help customers and prospects increase their understanding of the AWS cloud and its portfolio so they can get started, advance or continue their cloud journey

Nurture customers´ interest through providing targeted content via phone and email in order to shift their interest from warm or little to active; education to consideration

Build a stronger AWS leads database by researching, updating and maintaining customer information within Salesforce

Help drive operational excellence and optimize customer experiences

Manage incoming leads in a timely manner

Drive lead opportunity conversion rates through profiling and nurture efforts

Lead industry-specific conversations over the phone to qualify and identify business opportunities

Identify customers´ pain points, capture their need for cloud technology

Offer adequate solutions, including introduction of AWS colleagues and partners, or content, including specific use cases, customer references, event recommendations etc.

Provide Demand Generation/ Account Management team with detailed call notes to ensure a business opportunity is understood and next steps are clearly defined

Lead the industry/segment-specific programs and stakeholder conversations to share customer feedback and improve campaign efficiency

Identify existing knowledge gaps of customers and recommend next steps to improve the customer experience to the MRC team and other relevant stakeholders

Work closely with Demand Generation, Business Development and Marketing to achieve campaign goals

Work closely with our partner community to nurture jointly captured leads and perform occasional call blitzes to identify new business opportunities