Marketing Intern, Amazon Global Logistics

Job description

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. To serve the goal, Amazon has created one of the most advanced fulfillment and logistic networks in the world.

Amazon Global Logistics in China is a team of highly experienced logistics professionals, product & program manager and carrier specialists actively participating in Amazon's international expansion goals. We are seeking some highly motivated individuals who are interested in improving the way products are bought, sold, and distributed on a global scale to join us in China.

Roles & Responsibilities

We are looking for a Marketing Intern to join the AGL Marketing team. This role will cover product go-to-market marketing, integrated campaigns, and leads generation from marketing channels, focusing on translating products and service capabilities into compelling value propositions that drive seller awareness, consideration, and onboarding intention.

The detailed responsibilities are:

- General administrative support to marketing team such as: seller-facing materials production for EDM, flyer, banner, PPT, landing page, etc.

- Support GTM planning and execution for new products, features, and trade lanes, preparing launch plans, timelines, and channel strategies.

- Planning and execution of multi-channel integrated campaigns (webinar, social, EDM, content, events) around product launches and seasonal peaks; Develop campaign briefs with clear objectives, target audience, messaging, channel mix, and success metrics.

- Assist in managing seller communication touchpoints across email, WeChat, and other channels to drive awareness and conversion.

- Webinar and event support: provide dedicated support to entire webinar and event organization covering pre-event, event day and post-event.

- Track and report on campaign performance metrics (open rates, CTR, conversion rates, etc. ) and provide actionable insights.

- Assist in running lead-gen programs to help drive qualified seller leads into the funnel and - manage assigned workstreams to improve conversion from MQL to SQL.

- Help monitor funnel metrics (lead volume, MQL rate, cost-per-lead, pipeline contribution) and flag optimization opportunities

- Support various Marketing activities upon requests