Measurement and Incrementality Expert, gTech Ads, Google Customer Solutions (English, Japanese, Korean)

Job description

info_outline About the job Google creates products and services that make the world a better place, and gTech Ads' role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across

Google, everything we do aims to ensure our customers benefit from the full potential of Google products. gTech Ads GCS partners with GCS sales teams to specifically solve for our GCS segment of high-growth, dynamic and big opportunity customers focusing on both Depth and Breadth technical solutions.

Measurement and Incrementality Experts (MIE) are part of the Measurement Services Hub (MSH) within gTech Ads GCS working on Media Effectiveness solutions that link media spend and actual business outcomes to prove the value of advertiser investments in Google media channels. We Provide outcome-driven impact by delivering rigorous proof of the tangible business value for the following- Causal

Impact Analysis: Bayesian structural time-series models estimating the impact on business goals when media is modified or paused Incrementality Testing: Experiment-based analysis to validate incremental ad revenue and conversion lift Cross-Platform Competitive Analysis: Customized studies using GA4 data to determine optimal media mix and discover headroom Response Curve Modeling (RCM): Multi-channel optimization identifying marginal growth opportunities

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities.

As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.