Senior Specialist Category Management Local Production & Football & Motorsports

Job description

Key Responsibilities

Manage all aspects of range management, including segmentation and distribution for. Establish pricing of the range to deliver target margins, volumes and value, including pricing harmonization across all categories. Create impact in respective categories showroom and sell-in setup. Develop defined parameter-level forecasting, provide all relevant KPI reporting and provide any required scenario analysis related to respective category.

Follow up global product launches to ensure alignment with local launches. Actively collaborates and supports communication & omni & sales teams with regards to launch timing, products, tools and product performances for necessary actions to be taken. Continuously seek additional opportunities to grow Football & Motorsports business. Highly active role in clubs/feds licensed apparel business in terms of both product and relations.

Plan all relevant timelines and coordinate meetings during the collection creation lifecycle. Work very closely with adidas Global Football BU for licensed apparel design and development. Support constantly analyzing the success of the marketing plans across all communication channels and sharing that learning with Global Brand Marketing. Follow-up and analyze competition in local market. Contribute managing reports as an integrated team in line with team objectives, targets and guidelines.

Assist BU Football & Motorsports to ensure leading exposure in local and brand relevant channels. Assists Manager CTC adidas in preparing and analyzing reports by providing and consolidating data and by using analytical skills and know-how. Track Football Club Launch Plan with including Production phase communication in Turkey. Actively works with Football director & team in terms of football clubs’ requirements and time phases, and LO for perfect execution of signed team jersey plans To increase local production volume, working closely with all category managers and the local Louison Office, Concluding, planning, and monitoring seasonal agreements for all embellishment processes applied locally, Monitoring and controlling the processes of contracts with agreed local manufacturers regarding production and embellishment.

KPIs

Brand Health KPIS (Brand momentum, Net Promoter Score, net sales) Carry out go to market plans ensuring timelines Brand reputation through fast and high quality response time to external world Executional excellence in global campaign implementation and localization.

Brand Reach and Perception Knowledge, Skills and Abilities:

• Strong analytical skills
• Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)
• Strong cross functional experience, across merchandising, category management, brand and sales Structured, organized and process oriented.

Excellent presentation skills Fluent in written and spoken English is a must.

Key Relationships

CTC Manager and entire adidas Turkey Brand Team EM Turkey Channel Teams (DTC, e-Com, Wholesale) EM Hub Bus and CTC EM Turkey, SCM EM Turkey, Mops EM Turkey Demand Planning LO office & Local Suppliers