Manager Sports Marketing, Baseball, Basketball, US Sports, Outdoor, Training

Job description

Purpose & Overall Relevance for the Organization

Drive an effective and efficient sports marketing portfolio for the selected focus concepts in key category in country /cluster in full alignment with the Global Sports Marketing, Local Brand Communication and Local Business Units.

Key Responsibilities

Create the local portfolio planning based on input from Global Negotiate/Acquire/Evaluate partners for the category.

Budget management for the category including operating expenses *Category : Specialist Sports ( Basketball / Baseball / Rugby / Tennis / Outdoor / Olympic Sports etc. )

• Manage the execution of the marketing working budget plan per the budget planning Input to Contract Approval Form/Asset Management System/Global Bonus Program
• Plan and activate our partners with the respective functions within local brand activation team and Membership team.

Management and support for organizing events. Manage right color way FTW at right timing.

KPIs

• Share of Search (country, key city, category and franchise names)
• Share of voice in key sports events Secure relevant and in-time partner portfolio Brand Net Sales Compliance to sports marketing expense guidelines Signing new athletes Knowledge, Skills and Abilities: Strong interpersonal skills (e.g. relationship management, facilitation, etc.) Leading and managing a diverse team Deep sports marketing knowledge
• Strong influencing skills Basic MS Office skills Experience in both market and above market organization preferred Advanced in English / Native in Japanese
• Knowledge, experience, connections, and expertise in baseball preferred.

Requisite Education / Qualifications

University degree in business with marketing focus and ideally some exposure to sports or equivalent professional experience At least 3-5 year experience in relevant working field Experience, Communication/Negotiation skill Passion for Sports Knowledge of sports categories preferred. Relationship with key person in sports marketing world preferred.

Key Relationships

Internal Peers reporting into Brand Activation Lead Sports Marketing leads Market Channel leads BU Initiative Team Global Sports Marketing External Partners and teams Management Agencies/Agents Club teams, Schools Association, Federation, Organization Head coach and coaches of high school, Universities, and corporate teams