Assistant Manager Consumer Insights

Job description

Purpose & Overall Relevance for the Organization

Support and manage projects and key initiatives to generate market, consumer, competitor and trends insights for market Greater China.

Key Responsibilities

Planning

• Develop the annual plan for marketing research projects based on marketing plan of adidas
• Communicate with marketing team to understand the research needs Fine-tune the research plan to better support Sport Performance products and marketing activities
• Update the plan on a quarterly basis
• Plan other research / consulting projects based on strategic direction from management team Management
• Manage consulting / research projects to build, protect, anchor adidas brand, and support strategy development
• Design, track and evaluate all the projects including but not limited to Brand image and competency tracking Consumer satisfaction Marketing intelligence Product launch test Consumer market size and market share research
• Communicate with agencies and ensure a smooth and efficient implementation of the projects Co-ordinate all launches of relevant projects with related departments
• Maintain and co-ordinate processes with related departments and ensure timely communications around the scope and deliverables of the projects
• Evaluate the projects and work out action plans to improve the planning or implementation of the consulting / research projects Financial
• Design the consulting / research working budget proposal Maximize use of the budget
• Ensure appropriate and ethical use of budget
• Ensure information requirement for Finance Dept, and that all financial information provided is accurate, timely, and properly formatted

Systems and Processes

• Ensure appropriate and ethical use of budget
• Ensure information requirement for Finance Dept, and that all financial information provided is accurate, timely, and properly formatted Others Other job-related work assigned from leader KPI: Quality of market and competitor data reporting Quality of data analysis Quality of consumer & strategic input Overall business impact
• Stay within budget Key Relationships: GCA: Senior Management Team, BUs, CTC, Brand Communications, EIM, Sports Marketing, Creation Centre Asia, Strategic Planning, PMO Global: key liaison and stakeholder to Global Trends Working Group, Global Consumer Insights, and Brand Strategy Competencies: Manage Business (Processes and Projects)
• Manage relationships and diversity
• Provide a Framework for Performance Result Orientation Influencing Others Planning and organizing Strategic Acting Very high level of integrity Data analysis skills, planning skills Communication skills, relationship management and empathy Basic sales skills and customer service knowledge Customer service orientation – a focus on user needs Requisite Education and Experience / Minimum Qualifications: Functional
• Minimum 3 years of proven marketing research experience at a research firm Industry
• Market research firm / brand company with a focus on sports wear / apparel / FMCG Exposure
• Research, sports, marketing, trade marketing Bachelor's Degree in business related discipline is required Outlook – basic Word – advanced Excel – advanced PowerPoint – advanced Fluent in English and Mandarin (written and spoken). Mandarin Chinese as native language preferred