Manager Digital Campaign Management

Job description

Purpose & Overall Relevance for the Organization The Campaign Management team sits within the Digital Ecosystem Marketing function.

This role operates across two dimensions

as the category owner for Basketball, Training, and Hype across all eCommerce platforms — driving digital activation, campaign excellence, and commercial performance end-to-end; and as key person for adidas-owned ecosystem channels activation, where the role partners with platform counterparts to co-create activations that sharpen brand storytelling while delivering measurable results _______________________________________ Key Responsibilities: Category Campaign Management and Execution: Lead end-to-end digital activation and campaign landing across eCom platforms to maximize SOV, traffic, and conversion.

Ensure tight integration between eCom campaigns and brand communications to drive focused assortment sell-through. Orchestrate inline pack drops across all EC stores. Ensure seamless consumer journey, credible product storytelling, and cross-functional alignment from planning through post-launch amplification.

Owned Ecosystem Activation

Plan and execute daily activations on owned ecosystem. Drive member experience optimization and enterprise WeChat recruitment in partnership with the Commercial team.

Performance Tracking & Optimization

Monitor engagement, traffic, and sales KPIs in real time. Deliver data-informed recommendations to optimize UX, campaign mechanics, and platform tactics.

Trend Monitoring & Innovation

Track industry trends, platform innovations, and competitor activity. Identify and drive test-and-learn initiatives and co-creation projects on owned channels. ________________________________________ Requirements: 3–5 years of experience in campaign management, digital marketing, or eCommerce operations; hands-on product GTM experience is a plus Sportswear industry background with passion for the categories is highly preferred.

Proven ability to coordinate cross-functional execution in a matrixed organization; comfortable managing multiple concurrent workstreams Basic platform negotiation and relationship management skills