Customer Proposition Marketing, AM

Job description

Key responsibilities Customer & market insight Support data collection and analysis on customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence. Prepare competitor and market campaign overviews to identify gaps and opportunities. Summarise insights into clear inputs for proposition, campaign and communication planning. Proposition development Assist in designing and refining customer value propositions.

Support the definition of target segments, value statements and positioning, in alignment with brand and regulatory requirements. Help prepare documentation and materials required for internal approvals. Customer campaign strategy, events & planning Support the Manager in developing customer campaign strategies for key propositions (acquisition, upsell, cross sell). Help build and maintain campaign calendars aligned to business and distribution priorities.

Segment customer lists and support the definition of audiences, campaign triggers and contact strategies across channels. Assist in planning product and campaign launch events (e.g. product launches, roadshows, partner events, webinars), including logistics and coordination. Support end to end customer campaigns, including lead capture, basic lead qualification and coordination of follow up with sales/distribution teams.

Work closely with agency distribution and other channels to support briefings on product launches, campaigns and roadshows, and to drive field engagement. Go to market, campaigns and communications Support the development of go to market strategies and launch plans for products and campaigns. Assist in designing integrated customer campaigns and journeys from awareness through to conversion and onboarding. Coordinate the preparation of launch event materials (e.g. presentations, scripts, invitations) and promotional activities.

Help create and maintain customer communications for propositions (e.g. brochures, product fact sheets, FAQs, product website pages, sales decks, email templates) Support the preparation of distribution communications and toolkits (e.g. agency briefing decks, talking points, sales guides) to support product launches and campaigns. Liaise with creative and media agencies on day to day campaign and material development, ensuring timelines and requirements are met.

Campaign, communication and proposition performance tracking Monitor campaign, communication and proposition performance against agreed KPIs and budgets. Prepare regular reports and dashboards for the Manager, highlighting key results, trends and improvement areas. Support test and learn activities and document learnings for future campaigns.