Public Relations Manager

Job description

XPENG is a leading smart technology company at the forefront of innovation, integrating advanced AI and autonomous driving technologies into its vehicles, including electric vehicles (EVs), electric vertical take-off and landing ( eVTOL ) aircraft, and robotics. With a strong focus on intelligent mobility, XPENG is dedicated to reshaping the future of transportation through cutting-edge R&D in AI, machine learning , and smart connectivity.

Position Objective & Summary The PR Manager is the primary architect of XPENG’s reputation and brand voice in Mexico. Your mission is to move XPENG from being "a new Chinese EV brand" to "the most innovative AI mobility and technology leader in the market." This role sits at the intersection of traditional automotive PR, high-tech communications, and modern influencer storytelling. You will be responsible for building, protecting, and amplifying our brand through earned media, thought leadership, and experiential PR strategies.

Key Responsibilities

Strategic Media Relations & Brand Guardianship Architect the Narrative: Develop and lead XPENG Mexico’s annual PR and communications strategy, ensuring alignment with global milestones and local market nuances.

Cultivate Elite Networks

Build and nurture high-level relationships across automotive, technology, business, and premium lifestyle media to secure top-tier coverage.

Media Program Leadership

Oversee the full press lifecycle, including proactive storytelling, press-car loan programs, media test drives, and high-impact press kits.

Crisis & Reputation Management

Serve as the brand’s frontline guardian, proactively monitoring risks and leading response protocols to protect XPENG’s integrity in Mexico.

Influencer & Creator Ecosystem Management Drive Authentic Influence

Lead the influencer strategy with a focus on "credibility over reach," building long-term partnerships with tech innovators, automotive specialists, and lifestyle trendsetters.

Collaborative Storytelling

Negotiate and manage collaborations that translate complex AI and EV technology into engaging, "social-first" content that resonates with diverse audiences.

Performance Tracking

Own the influencer budget and ROI, ensuring every partnership drives measurable brand affinity and engagement.

Product Launches & Experiential PR Lead Major Launches

Own the PR and influencer "journey" for all major vehicle launches (e.g., the XPENG L03), from teaser campaigns to large-scale media events and post-event momentum.

Experience

Design: Coordinate with internal teams to create premium media experiences, including press conferences, Q&A sessions, and immersive vehicle walkthroughs.

Technology Storytelling & Thought Leadership Translate Innovation

Transform technical concepts (AI, intelligent driving, ultra-fast charging, Physical AI) into compelling, locally relevant stories that position XPENG as a tech-first company.

Elevate Leadership

Develop talking points, speeches, and executive LinkedIn strategies to establish XPENG Mexico’s leadership team as thought leaders in the mobility space.

Ecosystem & Agency Ownership Internal Stakeholder Coordination

Act as the strategic bridge between PR, Sales, Product, and XPENG Global HQ to ensure a unified brand voice.

Agency Leadership

Act as the "Internal Owner" for PR, influencer, and social agencies, providing clear briefs and ensuring high-standard execution.

Candidate Requirements Experience

5–8+ years of leadership experience in Public Relations, Communications, or Influencer Marketing.

Education

Bachelor’s degree in Communications, Marketing, PR, Journalism, or Business.

Languages

Native-level Spanish and Business-level English are mandatory.

Skills

Exceptional storytelling ability, strong executive-level communication, and the ability to manage complex projects under tight deadlines.

Mindset

A "Hands-on" leader who is commercially minded and comfortable navigating a fast-paced, high-growth environment. Prefer to Have (The Ideal Profile) A background in Automotive (OEM) or High-Tech/Consumer Electronics is strongly preferred. Experience managing PR for Premium or Luxury brands . A genuine passion for AI, modern mobility trends, and sustainability. Strong data-driven decision-making skills to measure the impact of PR on the sales funnel (Leads/Test Drives).

Additional Information & Compliance Pre-employment Screening

To maintain the high standards of our team and ensure the reliability and integrity of our employees, certain positions at XPENG require a standard pre-employment screening process. This may include a socioeconomic study (Estudio Socioeconómico), verification of identification, academic credentials, professional references, and work experience. We appreciate your understanding and cooperation in this standard procedure.

Data Privacy

XPENG is committed to protecting your personal data. For more information on how we process your information during the application process, please see our Privacy Policy: https://www.xpeng.com/policy Our Commitment to Diversity and Inclusion: At XPENG, we’re an equal-opportunity employer that values diversity. We positively encourage applications from all suitably qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.