Senior Social Media Manager

Job description

Senior Social Media Manager

• Senior strategic partnership role between the business categories and our social channels.
• Full time, Permanent position
• Hybrid working - 3 days Norwest and Surry Hills Office with WFH flexibility

We are Woolworths Group We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless. What you’ll do The Senior Social Media Manager bridges the gap between business priorities and social media channels.

You will turn marketing and commercial goals into high-impact, coordinated campaigns across paid, owned, and earned social channels—driving business results while protecting the brand voice.

Strategic Integration

• Partner with Brand, Fresh, and Trade leads to translate enterprise priorities into full-funnel social strategies across paid, owned, and earned channels.

Team Leadership

• Manage and mentor a team of four leads and planners, building a culture focused on creativity, data, and operational quality.

Budget & Agency Oversight

• Direct a $25M paid social budget. Manage agency partners, production workflows, and media allocation to ensure maximum ROI and financial accountability.

Stakeholder Collaboration

• Serve as the main point of contact for the broader marketing team. Streamline brief intake, align expectations, and connect agencies, internal teams, and partners.

Performance & Insights

• Lead the social measurement framework. Translate data into actionable insights to demonstrate commercial impact to senior leadership.

Brand Protection & Innovation

• Maintain brand standards, compliance, and cross-platform consistency while adopting new trends (AI, social search, creator economy). What you’ll bring
• At least 10 + years leading large-scale social strategy in a complex corporate enterprise, major retailer, or tier-one agency.
• Proven experience in both client-side and agency environments, balancing internal stakeholder management with getting top value from creative partners.
• Proven track record of managing and mentoring diverse teams, while acting as a trusted advisor to senior executives, business unit leads, and commercial entities such as retail media arms like cartology.
• Demonstrated experience managing and optimising agency operating models, including accountability for multi-million dollar production budgets and agency workflows.
• Deep technical mastery across paid, organic, creator, and emerging AI social search, with the critical judgment required to orchestrate a unified, full-funnel measurement framework.
• A definitive self-starter with the ability to run independently, manage high-volume campaign pipelines through mid-level direct reports, and deliver end-to-end business outcomes with minimal oversight. What you’ll experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network
• Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
• A progressive and competitive leave policy that gives you more space for what matters to you, including but not limited to Study Leave and Sports Representation Leave
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

Apply now! Applications close - Sunday the 18th of October Everyone belongs at Woolworths Group Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems.

As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential. We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.